Try our new beta! Click here
Submitted by gamerlive 833d ago | article

Nissan Enters eSports Arena

This past weekend saw record livestreams on Twitch thanks to Valve Software’s The International 3 and its $2.8 million prize pool and Blizzard Entertainment’s World Championship Series (WCS) Season 2 Regional Finals. Twitch reported 4.5 million unique viewers in one day on August 11. Over 550 million minutes were watched this past weekend with an average viewing time of over two hours per viewer. These types of numbers are finally attracting mainstream brands. On the heels of American Express launching a Riot Games League of Legends debit card comes Nissan’s first foray into eSports.

Nissan has partnered with Team Curse League of Legends players for an online campaign to promote the Versa Note through the Your Door To More social video contest, encouraging gamers to create short videos for the chance to win a $1,000 Amazon gift card and have their video appear in a Nissan commercial. Team Curse pro gamers are using their own massive social media outreach to spread the word on this promotion virally. (Culture, Curse, League of Legends)

jagiii  +   834d ago
Having Nissan on board eSports is huge.
HammadTheBeast  +   833d ago
Wow DOTA internationals got numbers this high, I wonder how many viewers League of Legends World Series will get. Right now Seasonal's get's about 100-200k on average.

Curse also got a Nissan sponsership.

Add comment

You need to be registered to add comments. Register here or login
New stories

The Most Overhyped Cards in Hearthstone History

11m ago - Matt Byrd of Pixel Critique Looks at 10 Hearthstone Cards that Just Didn't Meet Expectations | PC

Dreamcast Version Of Pier Solar Now Available On WaterMelon’s Store

22m ago - At long last, retro-centric developer Watermelon has announced that Pier Solar is now available t... | Culture

HotLiked - What the Internet is talking about right now

Now - Kill some time at You will regret it... | Promoted post

Exclusive colors, titles, and more set to be included with the Street Fighter 5 'Valuable Edition'

32m ago - Another special edition of Street Fighter 5 will be released when the game drops next February. T... | PC

Wait Extended review: suspenseful Lovecraftian storytelling | Gearburn

1h ago - Wiehahn Diederichs, Gearburn writes: "Earlier this year I had the opportunity to play an Early Ac... | PC

Warhammer 40,000: Eternal Crusade Closed Alpha Gameplay Trailer Looks Awesome

1h ago - The massively multiplayer online shooter Warhammer 40,000: Eternal Crusade is now in closed alpha... | PC