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These game ads don’t even show the game. That’s what makes them so good

Hayley Tsukayama:"We all know what a classic video game trailer looks like. The close-up of the monster. A scene or two of awesome gameplay. Some witty dialogue. The shot of the hero, looking pensive, with his hair blowing in the wind or backlit by an explosion. Or both."

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washingtonpost.com
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