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The Freemium Model Behind Plants Vs. Zombies 2 Is EA's Hope For Future Income

Forbes - Electronic Arts continue to push the freemium model onto gamers. Not content with launching the relatively successful ‘Real Racing 3‘ driving simulator with the ability to boost the supply of in-game money by spending real money in the app store, they’ve now brought out another popular franchise with the controversial income stream of freemium.

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