Via Pocket Gamer: "The thing about ad-funded mobile games is they have to be good. If they're not good, you won't play them, and so won't see those ads. So, an ad-funded games portal with hundreds of rubbish titles won't prosper, while a more focused site that cherry-picks good stuff might. That's our theory, anyway.
123play.com seems to be taking the latter route. The site is currently in beta, and only available to UK users. It features games from THQ Wireless, RealArcade, Digital Chocolate, Hands-On Mobile, and Indiagames."