An article about how digital purchases should be handled.
Of course. When you take out the money that retailers would have demanded to put a physical disc on shelves, then YES, the savings should be passed down to customers if the game is digital.
But why aren't they, then? Is it just because we continue to buy them at full price when they're digital?
It's worth pointing out that in many cases digital copies of games do see partial discounts. Most PSN games, for example; many 3DS games, etc. In general, publishers will charge as much as they think they can for games. That's why the average MSRP went to $60 for PC games--a $10 hike that was originally justified by the increased production costs of blu-ray and HD-DVDs was applied to digital PC games on Steam. Some publishers are good about selling digital games cheaper, others are terrible, and some are just ****ing bipolar. Like Nintendo. $5 off any digital copy of a 3DS game, full price for any digital copy of a WiiU game.
theyre skipping one of the middlemen so yea they should be cheaper. and not that $5 discount we often see. $60 games should be like $45-50 digitally
It's more than that. Digital sales remove not just retail fees, but manufacturing and distribution fees as well, which amount to a good 40% (or more) of the cost of a game. That's one of the main reasons why developers can afford to do such massive discounts during Steam sales and still turn a profit.
Should they be: YES are they: NO (well PC Games are way cheaper) I don't see Sony/MS dropping prices on Digital Sales. Sell a $60 game at Walmart the publisher only gets $20 per game while Walmart gets $30 and Sony/MS get $10 for Licensing Fee! Sell a$60 game on Steam/Origin the Publisher gets like 70% or more of that $60 Sell a $60 game on your OWN website the Publisher gets the WHOLE $60 Which is why PC gaming makes a lot of cash cause it's 90% Digital and Steam is a very friendly middleman with plans and rates to custom fit each Game/Dev/Publisher.
Everybody wants a cheap game
I have to agree, if I am only buying a digital copy of a game and thus not getting a physical disc, an instruction manual or a game box, then I would expect to pay at least $10 less for the game.
The market will pay what it wants. The seller will drop its price on the market. This is simple supply and demand. Leave the free market to its on. Most regulations are slighted and should only be used in case of monopolies or unfair business practices.
The marginal cost curve must surely be lower for digital copies, resulting in a lower equilibrium price, no?
During the Intellivision/Atari days, games were 30-50 dollars then. Salaries for personnel have risen to high amounts. Yes the packaging is gone, but there is still high cost to making games. But if you don’t want to pay $60.00 for a new game, then don’t. You can’t make a company drop their prices by whining; only by being patient and a smart buyer do you get the good deals!
What regulations? We've written a lot of words on paper but nobody does anything. They just tell everyone how sacrosanct the "free market" is then just go and bend it to their own ends. We certainly don't need to regulate the price of games, but let's not pretend that the goal of these companies somehow includes bowing to this almighty "free market". In the end they just manipulate the system to suit their own needs. Consoles drive video game sales and until recently haven't had a a service like Steam. But since they're closed systems, there is no reason to lower the prices for digital. They've rendered the "free market" impotent. And yes, budgets have gone up, but the reality is much of it is waste. SWTOR for example. Wow, dialog, that was really worth the $300 million. Digital will likely not do well with AAA next-gen. They are going to charge the same price across the board, because there is really no reason not to.
You just pretty much summed what I said. The free market will charge what it should. You can't bend it, the consumer drives it. If everyone buys a $100 game when it is released, then guess what? If no one buys a PS4 or XBONE at release, I bet they drop that price PDQ. If no one buys their games on their digital system, then they will drop their price. If they still don't do it, then the customer will leave and buy a PC, which is why the PC is really going forward.
Cheaper than physical versions, at least $10.
They can't be too much cheaper as you would be cutting the legs from under your retail partners. The reason why pc games can be so much cheaper is they don't have retail to deal with.
As far as psn digital games I say no simply because you can download games to 2 separate ps3's you get 2 for 1. Before it was 5 ps3's. Digital is worth just as much as physical IMO. I share all my psn games with my nephews.
Take the example of Aliens : Colonial Marines which was £49.99 on Playstation network the last time that I checked. At that price with mostly average reviews (and having gone back up in price from a previously lower online price) it's a case of charging the clueless gamer, button mishitter and eccentric millionaire for their excitable purchase to make up for majorly lost revenue elsewhere.
Of course. Cut new game prices by $20-$25 and the you can stop bitching about trade-ins hurting your sales... Death to GameStop!!
Digital games will never reach the price point I pay for a physical copy. I might be the only one who says this, but I like GameStop. I buy games cheap and then get tons of credit for it at their store. I bought 4 copies of CoD:BO2 for $7 each. I traded them in at GameStop for $28 each. I spent $28 and got $114 in credit and used that for my system preorder. I'm a hundred and some change short from it being paid off and after I trade in this Xbox 360 that I paid $20 for it'll get me over a hundred and it might just be enough to get it paid for. You don't have to hate GameStop just find ways to use GameStop to your benefit.
They should be, generally speaking. But, in the case of consoles, the fact that retail also has to make money means that digital prices can't go/stay too low for too long. Eventually, decades from now, when digital is far more viable and more widely available, that'll change. But for now, digital console game prices are at the mercy of their retail counterparts, so to speak.
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