In an opinion piece by a BBC journalist has said that "the iPlayer's streaming service on the console makes something of a mockery claims by Sony and Microsoft that their consoles are the true multimedia machines." The article also quotes the BBC Future Media and Technology Group Controller as saying "If you want to get on the PlayStation or Xbox, they want control of the look, the feel and the experience; they want it done within their shop, and their shop only."
Both the Wii and PS3 have a web browser - and so in theory users could access the iPlayer directly.
But neither console - at present - support the form of Flash used in the iPlayer.
Clearly Nintendo is rectifying this - but is also going one stage further and offering a dedicated channel, which acts as a one click button to the iPlayer service.
Reading between the lines it would seem Microsoft was unwilling to work with the BBC unless it was given more control over how the content was accessed and presented inside Xbox Live, its walled garden online service.
It seems more puzzling for Sony to take this approach. It has said often that PS3 is an "open platform" and all it would take is a small update to let gamers access iPlayer in the web browser.
I think this is almost inevitable - and so Sony gamers shouldn't be too distraught.
For Microsoft the issue is more tricky because the 360 doesn't have a browser so any service has to "integrate" into Xbox Live.
I'm guessing that Microsoft wanted the content but not the iPlayer branding.