Next-Gen.Biz writes: "EA's music supremo Steve Schnur isn't the shy and retiring type. He's been in the music biz since the days of disco, knows his subject and isn't in the least bit afraid to enlighten the rest of us.
This self-confidence isn't exactly rare among musicians, but Schnur has the added bonus of sitting on top of one of the biggest opportunities in music since the launch of MTV, (something he was involved in back in the day).
Speaking at MI6 today, he said that a song picked to play on the Madden roster could expect to deliver ONE BILLION impressions around the world. Little wonder that his office is inundated by demo CDs and, probably, begging letters from impoverished record company execs."