Simon Humber Producer at EA writes on their IGN blog: By now I'm sure that a lot of the readers of this blog will have played the Euro demo. The feedback has been fantastic so far, so thanks for appreciating all the work that's gone into this game. I'm writing this from London Heathrow airport as I embark on the European press tour for the game. First stop: Poland.
Now it's time to explain the role of those points shown at the end of the match. At full time you'll notice there's a screen that shows how many points your performance in the match you just played was worth. I read on the EA forum that the thought was these are points you earn and get to spend in an in-game shop, but that's not what they are for.
These points are for the product's unique competition, Battle of the Nations."