Richard Wordsworth:"A couple of weeks ago, Ubisoft senior vice president of sales and marketing Tony Key announced that the company would no longer publish games that couldn’t be strung out into profitable sequels. “We won’t even start if we don’t think we can build a franchise out of it,” said he. “There’s no more fire and forget – it’s too expensive.” You can see his point, if you squint: somewhere, hidden away in the bowels of every triple-A publisher, is a room full of accountants rocking back and forth, weeping, as a printer spews out ream after ream of disappointing sales figures and spiraling development costs. Times are tough. Sequels make money. And here’s why that’s a bad thing."