Growling Dog Games Blog posted a recent opinion piece relating to World of Warcraft's astonishing popularity, excerpt below:
"With over 10 million subscribers World of Warcraft has made Vivendi an awful lot of money. So how did Blizzard do it? How did they break out of the MMO niche and conquer the Holy Grail of PC gaming: the mainstream masses? For every aspiring game developer that's the billion dollar question…"