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'A shooter like Bejeweled Blitz': The Drowning's unusual mandate

GamaSutra - DeNA's Ben Cousins has been fascinated by digital games and their business model ever since he left Electronic Arts for Ngmoco -- and to start the Stockholm studio that would become Scattered Entertainment, staffed up with AAA talent from studios like Crytek and DICE. After four years heading up EA's free-to-play initiatives, Cousins was eager to pursue the model at a company that focused on digital 100 percent, not just as a strategy component.

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