The first Playstation 3 Commercial features a possessed baby doll that cries when it sees a PS3.
Disturbing... I don't even want to know why it cries.
Come on guys, it doesn't take a rocket scientist to figure out the point of this commercial. Just use your minds for a moment and think; It's October and what does that mean? Halloween? Exactly. Now in order to market a product, you don't only appeal to the people watching your commercial by just showing your product, you have to be considerate of the atmosphere, mood and the season. Since Halloween is coming soon, many people are in that phase of mind, especially children--scary movies are coming out, people are getting candy ready, and children are getting their costumes. Therefore, Sony made a remarkable choice of selecting the babydoll and giving it human characteristics which made some of you "scared". And that is just a segment of what Sony was trying to get across. The next part takes place when the baby is crying and when you look into the doll's eyes as he stares at the ps3, you can see what resembels Resistance Fall of Man, being played, which the whole theme of aliens taking over the world once again ties in with the theme of Halloween--fear. Once again, as you have now come to understand why Sony chose this commercial, you cannot feel anything but reassurance that the ps3 will prove itself worthy of adapting to your every need. Thanx Sony.
why are the ps3 commercials so scary... they are the polar opposite of the 360's jump in commercials...
I saw it live during game 4 of the World Series in 5.1 Dolby Surround. I must admit, I was a little frightened. I started lookin' around the room and sh**. Damn, I hope there's a happy ending. LOL
WHAT THE FUK?
wow, what's more out of touch, the ps3 ceo's or this commercial
I don't know but I'm glad your mother keeps in touch with me....hahahha LOSER
It cries because it's parents will never afford the baby's education.
That was a good one. I have to admit I busted out laughing at work when I read your comment.
That's not the first PS3 commercial...there was an article on this site a few days (weeks?) ago...
What is up with these commercials?
the baby doll knows it wont get bought because of the PS3 (maybe)
Think about it most people said it frecked them out, so it was a halloween ad. What the ad did: 1. Trying something new to get your attention. 2. Frecking you out a little. 3. Making people talk and show the ad all over the net. I think this is what this ad has done.
I mean, if you compare it to the community-driven, happy, fun-time commercials for the 360...which is what games SHOULD be all about...it really feels out of place. This reminds me of one of those wacked out Sci-Fi channel ads...it certainly doesn't make me want to buy a PS3. What MS needs to do to combat this (not that it would take much), is produce more ads focusing on the far-superior games library. THAT is what sells consoles...not scary baby dolls.
We will be talking about it but the main question that people will have is... WTF? This commercial isn't telling me WHY I need to purchase a PS3. It's just making me think.... WTF? Not OMG! I need that!
Maybe this commercial is letting people know that the Playstation is no longer for children anymore. That way they could justify the price of the system.
I have absolutely no idea why console makers (Sony and Nintendo) do this. Anyone remember the scary "guy in a cube" commercials from Gamecube's launch window? I actually refrained from buying/promoting that system to anyone for a long time because their commercials were too f'ng creepy. And now a crying baby? WTH? This commercial does inspire me to go into my local store- and tell everyone that Sony has a commercial so screwed up that they should lower their support in the brand. The "Jump In" commercials worked incredibly well- particularly on demo units. When I was working in a game store, there were sometimes lines of people who would see the jumprope commercial coming on and grab all their friends to get them to watch. These commercials? I'd bet a lot of game stores would be pulling their demo discs because they didn't want parents complaining to Corporate.
I'll respond to you in the dignified manner that you commented. I'm really surprised that the commercial "inspires" you to go tell people not to support the PS3. I have nothing to say about why you would do that I just find it odd and as disturbing as the commercial itself. Oh well, you have your reasons... I personally think the PS3 is possessing the doll in the commercial. It begins to cry because the ps3 scares it. then the ps3 possesses it with the images it shows it. Then the final image is the doll under the control of the ps3... I think it was a stab at MS and Nintendo, they're consoles are both white, and it's possible sony views their gaming system as a doll that girls play with... but i could be wrong obviously.
The baby is crying because the PS3 eats babys.
LMAO it crys cause its mum and dad sees the price and tells the baby theres no fooking way am paying that for a ps3 hahaha
That commercial pwns all those crap Jump In comercials... No one doesn't even talk about them, well, only when they need to compare them to PS3 ones. Sorry, but Jump In commercials are too childish, doesn't get you interested, and definetly doesn't stay in your mind.
...you think the "Jump In" commercials are childish, this still doesn't justify this commercial. I mean, c'mon show me some gameplay, the "free" online service, the Blu-Ray player...show me some reason I should shell out the cash for the PS3. Don't show me that it can make a baby cry in agony. Get Real.
hmmm. karibu your words make me think of a crying, whiny baby... i wonder how i made the connection between whiny PS3 fanboys and a crying baby? hmmmm so familiar... i just can't place it... ;)
hahahahahaha whoooo ahahahahahahaha sorry. that was funny. that really makes me want to spend $600+ on a PS3! god DAMN is that the best sony could do? i guess any REAL information or images of games would have been a disappointment next to a crying baby... LOL god damn this is funny. after the GOW trailer this just makes sony (and their fans) look so immature and stupid. what are they thinking?!
I love the commercial personally. I loved it before I read any of these comments. To say that a commercial makes people look "immature and stupid" is very irresponsible in its own right. Also, you mocking their commercials saying that it doesn't make you want to spend $600 on a PS3 is kind of pointless because we all know you are one of the most hardcore XBox 360 "fanboys" on this site. The biggest advertisement for the PS3 was the PS2, and we all know that alone is going to sell a ridiculous amount of PS3's. I regret voting for you to get any of your bubbles back at this point. That commercial was awesome ~
tut, its a crying baby locked in a small white room with a PS3. ! ? you make no sense if this makes sense. i talk about the general public when they see this and wonder where the price justification comes in. baby tears?! white paint costs? and yes, if you support this company and console, then this advert reflects you as it is aimed at you. in my opinion this advert is immature, therefore PS3 fans look immature, IN MY OPINION. damn.
THELANDOFSAND, Yes, I love this commercial. It is very different from the boring stuff everyone else throws around and that appeals to me. The sound effects in the commercial were amazing as well as the graphics. Plus, I like the "white-room" theme they have kept throughout their advertisements. You have to be able to look past the hard facts of things to enjoy it, and you are an incredibly blinded person that seems to just follow the flow of his peers and not think for himself. I couldn't care less how you feel about this commercial because I know I love it and that is all that matters. What I do care about is your approach on explaining your view, because it was extremely childish and incredibly irresponsible. Didn't your mother ever tell you, "If you don't have anything nice to say then don't say anything at all"? I also like that GEICO commercial where the two squirrels are teamed in an evil plot to run station wagons off the road. Does that mean I am a bunny-hugging environmentalist that lives in a fantasy world where squirrels have a conscious mind? Maybe, but at least I can think for myself.
I took it as the PS3 eats little children's souls. Did you see it levitate at the end? How vampiric is that?
Once again. What is the f^cking point. No one knows. I don' even think Sony knows. This crap should be a one time only type showing because I know I'm not the only one scratching my head. If INFORMED gamers are having to guess about what on earth Sony was talking about then I know the average consumer is going to be clueless. Just my opinion though. I like the 360 commericals waaayyyyy better. Like the one where the games make the 360 is classic. Reminds me of the Sega/Nintendo days.
I don't think I have ever seen any 360 ad showing gameplay. I have seen games showing gameplay but not just the console ads. All of the Jump In ads when the 360 came out showed nothing but people. OMG look their jump roping it's like they want me to join them it's so wonderful.....Not! This actuly shows the system unlike the 360 until recently just started showing the 360 in it's ads.
1.1 - Wow, that commercial was great daritefeacherz - 1 Hour ago "Come on guys, it doesn't take a rocket scientist to figure out the point of this commercial. Just use your minds for a moment and think; It's October and what does that mean? Halloween? Exactly. Now in order to market a product, you don't only appeal to the people watching your commercial by just showing your product, you have to be considerate of the atmosphere, mood and the season. Since Halloween is coming soon, many people are in that phase of mind, especially children--scary movies are coming out, people are getting candy ready, and children are getting their costumes. Therefore, Sony made a remarkable choice of selecting the babydoll and giving it human characteristics which made some of you "scared". And that is just a segment of what Sony was trying to get across. The next part takes place when the baby is crying and when you look into the doll's eyes as he stares at the ps3, you can see what resembels Resistance Fall of Man, being played, which the whole theme of aliens taking over the world once again ties in with the theme of Halloween--fear. Once again, as you have now come to understand why Sony chose this commercial, you cannot feel anything but reassurance that the ps3 will prove itself worthy of adapting to your every need. Thanx Sony. " [sarcasm]Yes, very obvious. You can get the point across in a nut-shell.[/sarcasm]
Since you're all talkin about it. Hate it, love it, try to get the idea behind this idea, etc. That's what an ad is for, too.
...that IS NOT the purpose of advertising. Advertising is used primarily for impressing upon consumers the need/desire to buy a product. Creating buzz is necessary for creating interest in something new. But, with a high-profile name like Sony, and a high-profile product like PS3...you don't need to create buzz. What Sony DOES need to do, is appeal to the masses, and convince them they should buy a PS3, over the 360 and/or Wii. Simply put, this ad has ZERO CHANCE of doing that.
Or... they are taking the more accurate approach and just getting the word out there that the Playstation 3 is coming so people at least get somewhat curious about it. Then... when they are in a store that has them and they see it they will be like, "Oh! I saw this on TV, I wonder what it is!" They will then proceed to analyze it and decide if they want to buy it or not. They are letting the PS3 sell itself, and that is the most respectable form of advertisement in my opinion. I am turned off when people say their product is better than another brand's product in a commercial, because it shows great weakness and insecurity. I will decide what is better for me, and that is what Sony is relying on.
I admit when I first saw this I was like just what exactly is Sony trying to convey? Now that I have watched it again I think I see what they are saying. First its a doll and as such is something kids would play with. It then sees the PS3 and thinks oh cool another toy...then the realisation sets in that OMG its the PS3 and no one is going to want to play with me and starts to cry. It is a bit bizaare and unless this is series of commercials designed to tell some kind story it could have been done alot better then it was. Commercials that make people go WTF or huh? are not what I would call good advertizing.
Ok, tear rolls down dolls cheek...then back up into doll's eye. Eyes glow. PS3 levitates. PS3=soul eating console. I'm not trying to flame/troll, I just don't see how anyone could enjoy this ad. And us talking about it is not a good thing, it's not a "win" for marketing.
You are severely lacking in the imagination department. Stick to your sports games. You're just looking for something to complain about. " Commercials that make people go WTF or huh? are not what I would call good advertizing." -- Then you don't know much about advertising, do you?
Easy does it big boy. I was just offering my opinion about the commercial. It is neither right or wrong its simply mine. You don't have to agree with it. However saying I don't know anything about advertising and am just looking to complain is attacking me and my opinion. I don't think that's really needed is it? Instead just say you like it and why (like you did with comment 24)instead of saying I am just looking for somethign to complain about and don't know anything about advertising. Good advertising to me are the 2 new videos on the PlayB3yond website. They tell a story and deliver a message that everyone understands. It makes people want one. This commercial tells me nothing about the PS3 nor makes me want to buy one or find out more about it. Again just my opinion. If you feel it was a good commercial, that's great. I certainly will not say your wrong or attack you for thinking so.
Terrific ad. Nice and creepy. It's a great classy teaser ad. A helluva lot more imaginative than most game ads.
these sony marketers are the redheaded step children of self alienating creative genius m night shyamalan
Ok! You probabily seem from somewhere a person with special power locked in a white room and being studied by scientiscts. The person uses his or her power to do dangerous stuff like destroying things or levitate something. In this case the Ps3 is the one with special power and they threw in the baby doll for the ps3 to interact with. So the Ps3 messed with it and it was boering so it started to flow...end of commercial. The point.. Ps3 got some freaky powers!
My above post went unoticed : ( So here it is again :) I personally think the PS3 is possessing the doll in the commercial. It begins to cry because the ps3 scares it. then the ps3 possesses it with the images it shows it. Then the final image is the doll under the control of the ps3... I think it was a stab at MS and Nintendo, their consoles are both white, and it's possible sony views their gaming system as a doll that girls play with... but i could be wrong obviously. Anybody else think it was a shot at competitors?
12Volt I agree with your analyzation of the commercial. One other major thing to note is that at the end after the doll is possessed by the PS3 it says, "Mama," which makes me believe that they are portraying the PS3's domination of the consoles (or people if that is what the doll represents) and makes it the overall nurturer, implying that the PS3 will be the provider [of life and comfort] for gamers. Haha the more I watch it the more it grows on me. So awesome.
WHAT THE FU[/<!/\/ DEUCE?!
the baby doll calls PS3 mamma in the end... awww <3<3<3<3<3<3
The Rumble Feature's Vibration Soothed it and it Gone now. Or It cried cause it could'nt figure out how to turn it On and Navigate the Dashboard. Notice it stops crying when the Game self boots.
That advert's enough to mess with your mind. Flippin scary, i don't think i'd want to watch that again and again on tv. Even an advert of a big close up of Ken Kuturagi's face saying, "You will buy, PS3" would be better than this ad
........what the hell would non gamers think when they see this? btw i hate dolls this was creepy
Had this been a 360 commercial, you'd be saying how great it was! You're so biased... BTW...this is an "ohkay" commercial. It made me think quite a bit though. If my baby had to be possessed by something, i'd be glad if it were a PS3. I can't believe you guys are still arguing the price. That's so lame! Anyone ever complain about the price of video cards on this site?
"If my baby had to be possessed by something, i'd be glad if it were a PS3" im sorry WAHAHAHAHAHAH XD but why do you wanna turn your baby intoo the T-1000 ? XD if you said the devil i would say okaiiii....but a machine????................... ..................
It's all about abstinence...this represents your future children, average teenager or college student..little girls have dolls because they like to pretend to be mommys. So, this makes the baby cry because mommy can't afford to play PS3 and feed baby at the same time. Sony is telling us not to be sexually active! This has a very strong appeal to only the most hardcore of gamers, because they can't get any anyway. Wow Sony, we're all proud of how much you care about the community. This really makes up for Lik-Sang. We salute you.
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