The third MI6 Conference has officially started and chairman Peter Moore has reminded the attendees how crucial game marketers really are to the industry.
In his opening remarks for the third-annual MI6 conference in San Francisco, EA Sports president and MI6 Chairman Peter Moore said it was the "only conference for interactive entertainment marketers." Moore, a noted marketer himself, said that the audience of game marketers and brand managers "are core to our mission," further calling that group the "backbone to our industry."
These marketers have a mandate, however. "Marketers must continue to reach core gamers, of course, and extend into the mainstream," says Moore.