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Why did EA really drop Online Pass?

VideoGamer.com's Dave Scammell writes: "When EA announced plans to drop its Online Pass scheme, the decision was met with a certain sense of scepticism. Why, after pioneering a strategy that would soon become an industry standard, would the company suddenly drop one of its seemingly major revenue streams? On the face of it, the decision didn't appear to make all that much sense. After all, though the success of Online Pass was never truly discussed by EA, the fact that it was around for so many years (and that it was adopted by so many of EA's competitors) suggested that it was, at the very least, making some sort of positive impact on the publisher's revenues."

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iBlackyi1088d ago

To get the people thinking they do something good, while they are adding more DLCs than ever.

Just got Most Wanted with Ps+ und there are like 13 DLCs for a crappy game that is not even 1 year old.

thomas171088d ago SpamShowReplies(2)
Blaze9291088d ago

i honestly believe it's got something to do with DRM plans next-gen. Or what 'was' planned at least.

Even with Xbox One's DRM reversal, I still think something is planned that all game companies are in on.

Enigma_20991088d ago

My question is, now that XBoxOne has done a 180 on it's policies, and PS4 has made lack of restrictions part of it's marketing strategy, is EA going to try and find a way to slyly bring it back.

Thisisjuju1088d ago

Or perhaps find another way to squeeze money out of the consumer. I think Battlefields premium model might be adapted for other titles as they can make almost double the money on a game.

FarCryLover1821088d ago

No, they've stated that it's over.

However, they are going to introduce more things to monetize their games. For example: BF4. BF4 will have the same kind of thing that Mass Effect 3 Co-op did where you earned points to buy packs with or you could just pay for the packs.

xReDeMpTiOnx1088d ago

They dropped it so they could raise prices on next gen games :p

Because they are the good guys now

Insert sarcasm

Martywren1088d ago

It got drop because a shitstorm was about too hit EA.

Shad0wRunner1088d ago

Because they were tired of the negative PR they was getting and they were tired of being the villain of the software industry.

Coupled with the fact that next gen consoles, specifically PS4 has stated there will be no more online passes to play multiplayer games. That fee is covered in your PLUS subscription.

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