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Submitted by jtorry 346d ago | article

Why did EA really drop Online Pass?

VideoGamer.com's Dave Scammell writes: "When EA announced plans to drop its Online Pass scheme, the decision was met with a certain sense of scepticism. Why, after pioneering a strategy that would soon become an industry standard, would the company suddenly drop one of its seemingly major revenue streams? On the face of it, the decision didn't appear to make all that much sense. After all, though the success of Online Pass was never truly discussed by EA, the fact that it was around for so many years (and that it was adopted by so many of EA's competitors) suggested that it was, at the very least, making some sort of positive impact on the publisher's revenues." (EA, PS3, Xbox 360)

iBlackyi  +   346d ago
To get the people thinking they do something good, while they are adding more DLCs than ever.

Just got Most Wanted with Ps+ und there are like 13 DLCs for a crappy game that is not even 1 year old.
thomas17   346d ago | Spam
Blaze929  +   346d ago
i honestly believe it's got something to do with DRM plans next-gen. Or what 'was' planned at least.

Even with Xbox One's DRM reversal, I still think something is planned that all game companies are in on.
Enigma_2099  +   346d ago
My question is, now that XBoxOne has done a 180 on it's policies, and PS4 has made lack of restrictions part of it's marketing strategy, is EA going to try and find a way to slyly bring it back.
Thisisjuju  +   346d ago
Or perhaps find another way to squeeze money out of the consumer. I think Battlefields premium model might be adapted for other titles as they can make almost double the money on a game.
FarCryLover182  +   346d ago
No, they've stated that it's over.

However, they are going to introduce more things to monetize their games. For example: BF4. BF4 will have the same kind of thing that Mass Effect 3 Co-op did where you earned points to buy packs with or you could just pay for the packs.
xReDeMpTiOnx  +   346d ago
They dropped it so they could raise prices on next gen games :p

Because they are the good guys now

Insert sarcasm
Martywren  +   346d ago
It got drop because a shitstorm was about too hit EA.
Shad0wRunner  +   346d ago
Because they were tired of the negative PR they was getting and they were tired of being the villain of the software industry.

Coupled with the fact that next gen consoles, specifically PS4 has stated there will be no more online passes to play multiplayer games. That fee is covered in your PLUS subscription.
Hueynewton2012  +   346d ago
Cuz they partnered up with Microsoft, gambled with the drm and lost, its thats simple. Why have online passes with drm on the xbox one? Expect them to re implement the passes after launch.....
torchic  +   346d ago
good article.

a person who is locked out of multiplayer is a lost customer who could've spent more money on microtransactions/in game add ons than on the online pass itself. makes sense.

really good article

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