130°
Submitted by jtorry 626d ago | article

Why did EA really drop Online Pass?

VideoGamer.com's Dave Scammell writes: "When EA announced plans to drop its Online Pass scheme, the decision was met with a certain sense of scepticism. Why, after pioneering a strategy that would soon become an industry standard, would the company suddenly drop one of its seemingly major revenue streams? On the face of it, the decision didn't appear to make all that much sense. After all, though the success of Online Pass was never truly discussed by EA, the fact that it was around for so many years (and that it was adopted by so many of EA's competitors) suggested that it was, at the very least, making some sort of positive impact on the publisher's revenues." (EA, PS3, Xbox 360)

iBlackyi  +   626d ago
To get the people thinking they do something good, while they are adding more DLCs than ever.

Just got Most Wanted with Ps+ und there are like 13 DLCs for a crappy game that is not even 1 year old.
thomas17   626d ago | Spam
Blaze929  +   626d ago
i honestly believe it's got something to do with DRM plans next-gen. Or what 'was' planned at least.

Even with Xbox One's DRM reversal, I still think something is planned that all game companies are in on.
Enigma_2099  +   626d ago
My question is, now that XBoxOne has done a 180 on it's policies, and PS4 has made lack of restrictions part of it's marketing strategy, is EA going to try and find a way to slyly bring it back.
Thisisjuju  +   626d ago
Or perhaps find another way to squeeze money out of the consumer. I think Battlefields premium model might be adapted for other titles as they can make almost double the money on a game.
FarCryLover182  +   626d ago
No, they've stated that it's over.

However, they are going to introduce more things to monetize their games. For example: BF4. BF4 will have the same kind of thing that Mass Effect 3 Co-op did where you earned points to buy packs with or you could just pay for the packs.
xReDeMpTiOnx  +   626d ago
They dropped it so they could raise prices on next gen games :p

Because they are the good guys now

Insert sarcasm
Martywren  +   626d ago
It got drop because a shitstorm was about too hit EA.
Shad0wRunner  +   626d ago
Because they were tired of the negative PR they was getting and they were tired of being the villain of the software industry.

Coupled with the fact that next gen consoles, specifically PS4 has stated there will be no more online passes to play multiplayer games. That fee is covered in your PLUS subscription.
Hueynewton2012  +   626d ago
Cuz they partnered up with Microsoft, gambled with the drm and lost, its thats simple. Why have online passes with drm on the xbox one? Expect them to re implement the passes after launch.....
torchic  +   626d ago
good article.

a person who is locked out of multiplayer is a lost customer who could've spent more money on microtransactions/in game add ons than on the online pass itself. makes sense.

really good article

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

Unreal Championship 2: The Liandri Conflict Brings Arena Style 3D Shooting to Xbox

9m ago - Carl Williams writes, "The original Xbox was not exactly the barn burning success that Microsoft... | Xbox
10°

Star Wars: Battlefront Strikes Back | Xbox Wire

15m ago - Xbox Wire: "Our recent demo of Star Wars Battlefront – publisher Electronic Arts’ and developer D... | PC
Ad

Help Myriad get through Steam Greenlight!

Now - Myriad is a twin-stick shooter that grows more beautiful the better you play, where you build and then destroy the game space in glorious chain rea... | Promoted post
30°

Wii U & 3DS game maintenance happening April 20

1h ago - Nintendo has announced two maintenance periods for several Wii U and Nintendo 3DS games, happenin... | Wii U
30°

New Saekano: How to Raise a Boring Girlfriend – Blessing Flowers character play videos released

1h ago - MAGES and 5pb released two new character promotion videos from Saenai Heroine no Sodatekata: Bles... | PS Vita
30°

RIDE Review | Mouse n Joypad

1h ago - by Rahman Telliam: Ride is possibly one of the best racing simulation games on the market, and o... | PC