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THQ marketing chief talks about broadening of video game market

VentureBeat sat down at the noisy THQ Gamer Day party to speak with Bob Aniello, the senior vice president of worldwide marketing at the Calabasas, Calif.-based video game company. THQ has become a powerhouse over the past decade as it expanded into a variety of new markets, from casual games on consoles to mobile phone games. Its titles include games based on Pixar's animated movies such as nCars and Ratatouille, as well as hardcore games such as Company of Heroes and the upcoming Darksiders.

Aniello has some choice words about all of the casual game start-ups being funded, Hollywood studios moving into games, and his bigger competition, Electronic Arts and Activision Blizzard.

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