DarkZero write: "We are very used to adverts spouting hyperbole, coming up with clever slogans, and talking all kinds of crap in a myriad of different ways to get your attention. Some ads for games cross slow tempo music with the action on screen to set the scene. Some ask you to believe in a hero. Then, others show a family, almost always consisting of four people sitting around a TV playing with a silly white remote none of us thought would work.
It is rare to see an advert truly hit home, and get right to the point. But with it's latest web advert for Okami Wii the company have done just that, as they label it "the best game you never played."