"So you finally have enough loot, I mean, money to buy that new NVIDIA graphics card everyone's hyping about. Well, sorry to spoil your mood, but it would seem that the next generation of NVIDIA graphics cards isn't as next-gen as you might have expected or wished. According to rumors discussed on www.tweaktown.com, the new series will bring only relatively small technical improvements, compared to the 9900s. As a matter of fact, this last series wasn't much better than the previous one: we have a single core 9900GTX and a 9900GX2 quite similar to the 9800GX2, with its two GPUs.
The reason for this lies in NVIDIA's market strategy. You see, they have to confront the "tides of darkness" from AMD's graphics cards. And they won't stand the thought of AMD winning the technical showdown, not even once. But in order to come always on top, they must hurry up with their own product releases and, simply put, there's not enough time for NVIDIA's wizards to summon up a really impressive graphics monster.
Instead, what we get looks like monsters in weak RPGs: you meet imps on the first dungeon level, then, on the second level, slightly more dangerous red imps, then black imps with yellow dots. Only on the seventh level will you encounter the much dreaded succubus. Well, NVIDIA, we kinda want the succubus now! (And don't tell us we need those imps for farming purposes.)"