40°
Submitted by SegaNerds 351d ago | article

10 years ago, SEGA had the craziest viral marketing campaign for ESPN NFL Football

The basic idea of the viral marketing campaign followed the story of a young man, who lived in Orlando, Fla., and identified himself as Beta-7. He created a website where he journaled his experience as a beta tester for ESPN NFL Football. All it took was one session testing the game and strange things began to happen. (Industry, PS2, Sega, Xbox)

Fixay  +   351d ago
pretty interesting haha thanks for the post!

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Quest for Infamy Released – A Hilarious Tale of Scum and Villainy

32m ago - "Phoenix Online Publishing recently released Quest for Infamy. Funded through Kickstarter and dev... | PC
30°

Second English Trailer Released for Disgaea 4: A Promise Revisited

1h ago - Hardcore Gamer: The nearly four minute trailer features glimpses of the character roster, includi... | PS Vita
20°

Indie Developer Tom Coxon on Lenna’s Inception; Procedural Generation, Publishers, and Game Dev

2h ago - Independent games developer and big-time CEO of Bytten Studio shares his experiences developing h... | Industry
20°

Action Henk Is Half Trials, Half Sonic, All Toy Story - Early Access Preview | Dealspwn

2h ago - Dealspwn writes: "In effect it's a lot like Trials, a little like classic Sonic and a whole load... | PC
Ad

Study Game Design at DeVry

Now - DeVry University, is an accredited* university offering you the flexibility of over 90 locations, online courses and a wide variety of bachelor's a... | Promoted post
30°

Top 5 Reasons Why You Never Want To Be a Game Critic

2h ago - For some reason, the gaming public has this seriously skewed view of video game critics. It’s har... | Culture