From Strategy Informer: "Stop everything! Later today we'll finally get to know more about the Battlelog system that DICE has put together for Battlefield 4. Hopefully it'll involve more external game launches and Internet browser plugins. Yay.
Oskar Gabreilson is the producer for Battlelog, and he'll be part of the upcoming trailer. Maybe we'll get to launch matches from within the game again? Fingers crossed."