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Is Ubisoft’s Franchise-Centric Mindset Good For The Gaming Industry?

Analog Addiction: "Franchises have always been a part of the gaming industry, from Pac-Man, Mario and even Metal Gear Solid. These franchises have become synonymous with gaming culture, and even the masses who don’t consider themselves gamers know of their significance.

So it wasn’t surprising when Ubisoft VP of sales and marketing Tony Key, clearly stated Ubisoft’s intentions when developing new titles. “We won’t even start if we don’t think we can build a franchise out of it.”"

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colonel1791100d ago

Yes and No! It's great when a game is good and it gets a sequel. Everybody likes to enjoy more of the games they like. On the other hand, they need to know when to stop. Assassin's Creed was too much. I love the franchise but I really couldn't finish AC3. It was boring most of the game. They should have never release the a new game yearly.

So in short. Franchises are good. Yearly milking is not.

Craigatorian1100d ago

At least do every 1 year and 6 months, instead of every 12 months

mydyingparadiselost1100d ago

For games with very little story it works well but story heavy games shouldn't be built into a franchise, the constant sequels draw out plotlines longer than they should and the storytelling is always the first aspect to get worse.

ps3vita4life1100d ago

It really just depends on how Ubisoft plans to handle these franchises. If they plan to spread apart the releases and make sure that each game in the series evolves and brings new innovations then I believe that franchises are good for the industry. But if they handle their franchises like they handle Assassin's Creed (yearly releases with little to no innovation) then franchises are not good for the industry.

fsfsxii1100d ago

As long as idiots keep buying, they'll never stop. Yes, its that simple

Jdoki1100d ago

Seems we've got a multitude of these articles over the last few weeks.

Ubisoft is smart to do this. It means they are doing their homework.

Sure we're getting a load of Raving Rabbids - but to make a franchise work it has to be profitable, and that profit is obviously being reinvested in new franchises. People may hate on Rabbids, but if sales of that franchise are allowing Ubisoft to invest in Watch Dogs and The Division - I will not complain!

Ubisoft have got the balance right. As much as there are Rabbids games, we also get Assassins Creed. I may not have liked #3, but it was certainly not a lazy 'more of the same' release. And #4 looks just as interesting.

I would have no problem if Ubisoft continued it's new tradition of one mind blowing new IP per year which rolls in to a franchise.

You can bet that if a title is not selling, the franchise will get dropped.