The gaming landscape is evolving at a rapid pace. Heads of the MI6 game marketing conference tell Next-Gen how game marketers can stay ahead of the curve.
It's only been a year since the last MI6 game marketing conference, but in such a fast-moving industry, much has evolved over the course of 12 months, and there will again be plenty of fresh material to cover when the conference kicks off this week.
2007 was a year that saw US videogame sales hit $17.9 billion, up a sharp 43 percent year-over-year, according to the NPD Group. While 2007 played host to some of the best and brightest of developers' efforts, it was marketing muscle that played a large part in moving games like Halo 3, Call of Duty 4, Guitar Hero III, Super Mario Galaxy, Assassin's Creed and gaming hardware into the hands of the gaming public.