GameZone writes: "'You don't even want to know what we have to do to get the football tackle sounds.'
"Real life is subtle," he says. "If I jump up and down you're never gonna hear the same exact sound twice. It'll be close but not quite. We're very sophisticated listeners – humans have very good ears. This is one of the things that used to drive me nuts when playing video games, when you hear the same sound over and over. Well, now it's different every time. And of course we organize the group of sounds in logical ways that make sense. Small sounds, bigger sounds, even bigger sounds, over-the-top sounds.
"Additionally, we can have a lot of fun, for example, with the crowd. We have several thousand, maybe 5,000 or 6,000 fun things crowd attendees will say in NASCAR, Madden and NCAA. All fun things the crowd can say because now we have the disc space to do it, and we have a mechanism for deliver that. A lot of these things we just didn't have before. It's not that we didn't think of them or didn't think that'd be cool, we just didn't have the technology – it didn't exist yet. Now it does."