Sony Computer Entertainment America's SVP of marketing talks about his company's gelling scheme for its looming next-gen console launch.
Last week, Sony held a Gamers' Day in San Francisco to show off the PlayStation 3. As part of the proceedings, executives for the company showed off the next-generation console and its various bells and whistles. Foremost among these were the console's Sixaxis controller, which will translate players' physical motions into in-game actions for various titles. For example, turning the controller like a steering wheel will actually steer in-game cars in MotorStorm, the off-roading game from Sony-owned Evolution Studios.
Another key aspect of the PlayStation 3 launch is the PlayStation Network Platform. The service will launch alongside the PS3 and is tailor-made to counter the online components of the console's competitors--Xbox Live and WiiConect24--with a variety of features, such as game downloads. Another major cornerstone of the service is its price--or, more correctly, the fact it doesn't have one. Unlike Xbox Live Gold, the PlayStation Network Platform will support free online gameplay out of the box and will (presumably) continue to do so ad infinitum.
However, the PS3's November 17 launch in the US has been plagued by problems. Foremost among them is day-one supply of the console, which Sony drastically reduced last month from 2 million units to just 400,000. How is the electronics giant, whose PlayStation 2 is the undisputed leader in the console game, coping with consumers' doubts about its next-generation plans? GameSpot recently sat down with Peter Dille, senior vice president of marketing for Sony Computer Entertainment America, to find out how the US PS3 launch is shaping up.