40°
Submitted by GoldenElf 372d ago | opinion piece

Is Investing Only in Franchises Smart for Ubisoft?

Jayden Williams at Aussie-Gamer.com writes: "Mega-publisher Ubisoft has made it known they’re not interested in a game unless they can turn it into a major franchise.

In a recent interview, Ubisoft Vice President of Sales and Marketing Tony Key discussed the publisher’s strategy to stop rolling out “fire and forget” games and move towards creating sustainable franchises that stand the test of time." (Industry, Ubisoft)

Jdoki  +   372d ago
Yes it's smart.

To make a franchise you need to sell a large number of games to make further titles viable. To sell a lot of games you need interesting concepts and high quality.

Sounds like a win for gamers!

It's not like Ubisoft are just pumping out the same old titles ever year. Sure we get a lot of Raving Rabids... But we also had Watch Dogs and The Division.

And if a franchise stops selling, you can bet it'll get ditched.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

The Sims 4: Making your sims "3D on the inside"

18m ago - GRTV caught up with associate producer Azure Bowie-Hankins to learn more about the work that goes... | PC
40°

Early Access is No Different Than Games Released on Time

56m ago - As we waltz into 2015, it seems that 2014 is shaping up to be known as the year of Early Access w... | Industry
30°

Sharknado: The Video Game Review | GIZORAMA

57m ago - Daniel Kurland, GIZORAMA - "It’s a feeling unlike anything else. Those moments where you play a p... | iPhone
40°

Watch And Learn How To Complete Oddworld: Abe's Odyssey In Record Time

1h ago - Just Add Water has recently released its superb reimagining of the PlayStation hit Oddworld: Abe'... | Retro
Ad

Start Making Games for the PS4

Now - Want to design the next generation of video games? Start learning game design today. Click for more info on how to get started. | Promoted post
30°

All You Need Are Guns And Panties To Take Out Tanks In Bullet Girls

1h ago - In Bullet Girls, D3 Publisher and Shade’s upcoming action shooting game, you’ll play as high scho... | PS Vita