40°
Submitted by GoldenElf 554d ago | opinion piece

Is Investing Only in Franchises Smart for Ubisoft?

Jayden Williams at Aussie-Gamer.com writes: "Mega-publisher Ubisoft has made it known they’re not interested in a game unless they can turn it into a major franchise.

In a recent interview, Ubisoft Vice President of Sales and Marketing Tony Key discussed the publisher’s strategy to stop rolling out “fire and forget” games and move towards creating sustainable franchises that stand the test of time." (Industry, Ubisoft)

Jdoki  +   554d ago
Yes it's smart.

To make a franchise you need to sell a large number of games to make further titles viable. To sell a lot of games you need interesting concepts and high quality.

Sounds like a win for gamers!

It's not like Ubisoft are just pumping out the same old titles ever year. Sure we get a lot of Raving Rabids... But we also had Watch Dogs and The Division.

And if a franchise stops selling, you can bet it'll get ditched.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories

The Legend Of Zelda: Majora’s Mask 3D 3DS Menu Themes Launching Next Month In Japan

6m ago - New The Legend Of Zelda: Majora’s Mask 3D Nintendo 3DS menu themes are going to be released in Ja... | 3DS
20°

[ABG] Duelyst - A Beautiful Pixel Art Turn Based Strategy Game

8m ago - DUELYST is a gorgeous looking 2D competitive squad-based tactical strategy game, created by devel... | PC
40°

Button Mashers: Mortal Kombat X – Reptile Reaction Video

9m ago - As part of an ongoing series including the ‘Kombat reaction video for Kitana, Kung Lao and Goro,... | PC
30°

Stolen Game Keys And Why We Shouldn't Steal Games

9m ago - Clipping Error discusses the recent controversy surrounding stolen keys for Ubisoft games, and wh... | Culture
Ad

See what games are coming out in 2015

Now - Visit our release calendar to see what games are coming out in 2015. | Promoted post
20°

9 Video Games That Left Us Defenseless and Scared

10m ago - N. Ho Sang and Peter Tieryas of Kotaku write: "Video games often employ lots of cruel tricks in w... | PC