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Is Investing Only in Franchises Smart for Ubisoft?

Jayden Williams at Aussie-Gamer.com writes: "Mega-publisher Ubisoft has made it known they’re not interested in a game unless they can turn it into a major franchise.

In a recent interview, Ubisoft Vice President of Sales and Marketing Tony Key discussed the publisher’s strategy to stop rolling out “fire and forget” games and move towards creating sustainable franchises that stand the test of time."

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Jdoki1237d ago

Yes it's smart.

To make a franchise you need to sell a large number of games to make further titles viable. To sell a lot of games you need interesting concepts and high quality.

Sounds like a win for gamers!

It's not like Ubisoft are just pumping out the same old titles ever year. Sure we get a lot of Raving Rabids... But we also had Watch Dogs and The Division.

And if a franchise stops selling, you can bet it'll get ditched.