40°
Submitted by GoldenElf 367d ago | opinion piece

Is Investing Only in Franchises Smart for Ubisoft?

Jayden Williams at Aussie-Gamer.com writes: "Mega-publisher Ubisoft has made it known they’re not interested in a game unless they can turn it into a major franchise.

In a recent interview, Ubisoft Vice President of Sales and Marketing Tony Key discussed the publisher’s strategy to stop rolling out “fire and forget” games and move towards creating sustainable franchises that stand the test of time." (Industry, Ubisoft)

Jdoki  +   367d ago
Yes it's smart.

To make a franchise you need to sell a large number of games to make further titles viable. To sell a lot of games you need interesting concepts and high quality.

Sounds like a win for gamers!

It's not like Ubisoft are just pumping out the same old titles ever year. Sure we get a lot of Raving Rabids... But we also had Watch Dogs and The Division.

And if a franchise stops selling, you can bet it'll get ditched.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories

Rail Nation USA Review - Gaming Nexus

4m ago - From the review: "Rail Nation USA is an entertaining browser-based strategy game that has players... | PC

Video recreates FIFA in real life

5m ago - "Employee of EA Sports shows us the 'future' of the series." | PC
20°

Hugely Exciting New Zombie Survival Game Smashes Kickstarter Goal

8m ago - Last month A2Z Interactive made their official debut on the popular crowd-funding source website,... | PC
20°

The mind behind Ar nosurge

8m ago - Digitally Downloaded interviews the producer of Ar nosurge... who calls out all the critics and g... | PS3
Ad

Looking for a great Pokemon Community?

Now - Look no further. Join us at the BulbaGarden Forums, the best community for everything Pokemon | Promoted post
20°

The Problem With Eastern Game Design

8m ago - Both Dark Souls games and Demon’s Souls leave the player to figure things out on their own. Which... | Culture