Grand Theft Auto V is designed to be fun, says Rockstar. Sounds like a no-brainer, but that little bit of PR buzztalk says a lot more than you may think.
Jim has a point here. The trailer for Grand Theft Auto V does show promise, but fun is a relative term in the industry. Rockstar nor the video mentioned anything about targeting a "set audience". The community of Grand Theft Auto is already huge. They know what they want to do to keep the game appealing and replayable. Quite a few groups know how to make their games the way they want as opposed to how others do by thinking mass appeal. I was very disappointed by Resident Evil 6 and Dead Space 3. When the developer and publisher openly or just nudge the idea that a particular product is made to appeal to "x" audience that is when creative vision and care are thrown out the window. The reason why both games were unsuccessful compared to their predecessors is because they aimed to make money out of the Call of Duty crowd and use conventional yet hated business practices that they support. Well, it's no surprise given they were published by Capcom and EA.
This hits on a few points I made earlier, but basically GTA-V will most likely be successful due to the fact that the developers know what the fanbase wants, so they will aim to please them instead of assuming the fanbase will stay loyal even after the devs alter the game in order to appeal to a wider audience. You want to know how to make a successful franchise? look at Dynasty warriors 8, that franchise has been going strong for years because the devs don't give a damn about mass appeal, they know what makes their game popular and aren't willing to screw fans over in order to sucker in new blood.
Very true. They can add stuff after release (like expansion packs), but they know the audience. They know what GTA fans want and what potential buyers might be interested in. Action and open world gamers would like this one. Dynasty Warriors with eight installments to the core series is a huge achievement. The devs know exactly who they are marketing to. Even then, there's always potential of new gamers becoming fans. They don't need to cater to anyone else. That is where Capcom and EA failed with Resident Evil 6 and Dead Space 3.
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