In this in-depth article, Fulton discusses why "the online behavior of our customers is dramatically reducing our sales", referencing his social design on Microsoft's Shadowrun to explain how we can dissuade anonymous Internet gamers.
Warning: This article uses language inappropriate for a professional website. Unfortunately, the language used is far less offensive than what is commonly encountered in online gaming.
Fulton then starts this article off by stating:
Some gamers are fu*#wads!