Polygon: "Several years ago, NASCAR had a problem. The problem had existed for years, in fact; since before the sport existed as a sport, but no one knew it. Not even those who were a part of it.
Each year, the collection of legitimately professional athletes who competed in race after race all strove to win the defining symbol of racing accomplishment: The Winston Cup.
This sounds like an unimpeachable and prestigious award, a fitting symbol for honorable victory, until you parse it out: Winston is a brand of cigarette."