Sexists Angry That Julie Larson-Green Is Now Head Of Xbox Development

Larson-Green is a twenty-year veteran of Microsoft. She is also the newly appointed head of Xbox development, or more specifically, she is now the executive in charge of the Devices and Studio Engineering Group which oversees the Xbox.

Over at N4G, a sampling of comments which were noticed by Lauren Cartwright said “Now their (sic) will be apps dedicated to baking and knitting,” “A woman… lol,” and “But dem botox lips . . . clearly the best person for the job.”

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Crazay1745d ago

I really don't think this is a sexist thing to be perfectly honest. It's really more an unfair and immature reaction to not knowing just how she'll handle the division as a non gamer. They fear she's going to lead them astray or lose focus. WHich, it could be argued that the people who were in charge and WERE gamers had veered off course to a certain degree losing focus of what's important to gamers.

Let's give the lady a chance is what I say.

Eddie201011744d ago (Edited 1744d ago )

I think a woman is exactly what they wanted to lead the division so that the average consumer would be more excepting of the casual gaming and media box plans that Microsoft has, I think ultimately that Microsoft wants the Xbox one to be an all in one media box mainly to get more advertising dollars. Microsoft's main goal from the beginning was and is to make money from advertising. They tried with Web TV, didn't work so they moved on with a gaming console that they constantly added media options to and now are adding digital cable and satellite options to. The only reason they are showing any first party hard core games now is because that's what you have to do to get a console off the ground and get a little word of mouth going at the same time. Sure there will hardcore games from third party but I doubt it will be Microsoft's main focus after they get the Xbox One off the ground.

Winter47th1744d ago (Edited 1744d ago )

I hope the compensation & benefits of her new position will pay well for her botox lips.

With the amount of plastic in her face it's likely she'll pop from the pressure of bad PR.

webeblazing1744d ago (Edited 1744d ago )

i didnt see nothing Crazay wrote all i see is jugz

here have a bubble for your trouble ;-)

inveni01744d ago

Women generally know exactly what I want... just never has to do with video games.

coolvibu931744d ago

The average gamer would have no idea who would be leading the Xbox division, let alone be it a woman.

papashango1743d ago

lol I wasn't being sexist when I wrote about her botox.

Look at those pics. It's the damn truth lol

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pompombrum1744d ago (Edited 1744d ago )

I fear that they got a lady to head the department for their image and to allow them to use her "womanly" expertise to tap into the ever elusive casual market. Tbh that view is probably quite sexist to be fair but going by the last few years, I think it's probably a fair assumption at this point.

Still, the fact that she isn't a gamer and is heading up the gaming department is concerning and that has absolutely nothing to do with her gender.

Donnieboi1744d ago

@AiBreeze: u summed it up perfectly. Bubble 4 U.

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Cueil1743d ago

the last guy started out in the gaming industry from it's roots and you see where that got Microsoft... Windows 7 is her baby so I'll trust her until she shows otherwise

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Septic1744d ago (Edited 1744d ago )

The article is quoting people from N4G lol. Come on...

Sorry but the article is terribly weak and picking at straws. Way to sensationalise something whilst purporting to defend women's rights.

A comment from a N4G user saying "dem botox lips" means people are angry right?

Sorry but this is nonsense.

dcj05241744d ago

Lol exactly. Most of those comments are jokes.

DragonKnight1744d ago (Edited 1744d ago )

I didn't see anyone from N4G say anything like that. And clearly when a journalist, male or female, has to list their "gamer credentials" at the beginning of the article, you know something is wrong.

I think it's incredibly insulting to think that anyone doesn't know that there are female gamers, and a person's genitals doesn't entitle them to special treatment or immediate respect. If the new lead of Xbox had been a man, people would have insulted him for some reason too.

Ridiculous sensationalist article not worth reading.

**EDIT** Here's the Atlantic Wire article. One look at the site and you can see it's clearly a sensationalist site dedicated to making a big deal out of nothing. It's just a couple of angry feminazis doing what they do best, it's site wide.


Just look at their "Most Clicked" area which shows 2 things. They're interested in whatever gives them clicks, and they over exaggerate their stories.

YNWA961744d ago

Yes, I laughed at some of those comments, funny, hilarious... But bottom line is they are still sexist... And you people wanted Mattrick gone, and you still not happy. Maybe she will simply see the market and understand the obvious, and get it right. Again though, these actions ensure the gaming industry remains immature, never taken serious and we only have ourselves to blame. Last few weeks have been a low point.

DragonKnight1744d ago (Edited 1744d ago )

@Gman: Please stop. It's obvious that some are just trying to take the heat off Microsoft. How? Simple. People don't like the Xbox One. They didn't like how it was revealed, they didn't like how it's been presented, they don't like the consistently bad news that has been coming from the Xbox camp. What better way to diffuse that opinion than by calling everyone who sees that yet another executive, with no background in gaming, a sexist. Now the Xbox One would be protected by any negative opinion because the feminazis would automatically link it to "you just don't like that a woman is heading up the Xbox division."

I could just as easily write an article that took all the positive comments from around the web about her appointment and said gamers aren't sexist and are actually thrilled about this move. It'd be just as big a lie as this sensationalist garbage except not as effective because then the feminazis and manginas wouldn't have anything to complain about.

Stop trying to paint the entire gaming community/industry as immature for the comments of an incredibly small few.

**EDIT** The author also works with Lauren Wainwright from the Eurogamer controversy. If you don't remember her, here is a google search result of her controversy.

This article is nothing but a hate article.

adorie1744d ago

Fanbiys of bothh sides agree that gaming isnt in her blood. Its not because shes a woman, im sure a woman with good business sense and a passion for gaming could do a better jib, but we dont even know how she is going to perform. A bit premature to call her a failure before shes begun.

as for botox, ita obviously apparent that shes had work done. She looked cute before getting work done on her face. Hey, she has great haur, though. Lol. :)

HarryMasonHerpderp1743d ago

The funny thing is the only people who are going to read this and maybe give the site a few clicks is actually the N4G community.

seedaripper19731743d ago

@ have the audacity to bring up maturity, when you use slogans such as "feminazis and manginas" is there summat wrong with you mate? because you're coming off like a proper fucking misogynist.

DragonKnight1743d ago

@seedaripper1973: First of all, "summat?" Really? Summat. You try to lecture me on "slogans" that I use and yet butcher the English language by saying "summat" instead of "something?" Ok then. Secondly, spoken like a true proponent of the feminazi/mangina agenda. If you're not with us, then you're a misogynist. Gotta love the improper use of that word being thrown around everywhere just to try and attempt to silence dissenting voices as hate.

Isn't there some man hating rally you could be wasting everyone's time organizing?

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RM-TatoTiburon1744d ago

maybe this is what the industry needs, a woman touch

Roccetarius1744d ago

Microsoft needs someone with actual gaming experience, and this person is not the one.

But that's probably not MS's focus anymore either way, with all the spyware and media apps coming up.

Donnieboi1744d ago

No, the industry needs a gamer's touch, irregardless of gender, race, or any other gimmick. And Julie Larson-Green is not a gamer.


CaptainFaisal1744d ago

Maybe because shes not a gamer she will start researching on what gamers want! which will be a good ting. ( You must always think of the situation positively to understand it well ) although it still is a risky move!

Narutone661743d ago

That's not how it goes, a gamer is someone who is passionate about games not that you have to research it and Julie is someone who is passionate about UI.

CrossingEden1744d ago

Now their (sic) will be apps dedicated to baking and knitting,” “A woman… lol,”
that is the epitome of sexist -_-

ALLWRONG1744d ago (Edited 1744d ago )

Funny how the PS fanboys say she's a "non gamer" so she isn't qualified. Because we all know Sony would never do anything like hire a "non gamer" in the company.

PS fanboy logic: 2 + 2 = 10

rezzah1744d ago

It is logical to think that someone who doesn't play video games will not understand how to work well in the gaming industry. That their intentions would likely be for profits only and will lack the passion gamers seek in the products.

Also wouldn't PS fanboys want her to be a non-gamer? They'd actually want her to be a bad choice for the Xbox One so they could see it fall.

dragonyght1743d ago

Lol blame PSfanboy for anything while at it why don't you blame them for cancer too

UnHoly_One1744d ago

Gotta love the irony that the first comment on an article concerning sexism is by somebody who's avatar is a picture of boobs. lol

SilentNegotiator1744d ago

Admiring boobs isn't sexist.

MattS1743d ago

@SilentNegotiator - it is objectification, though, and that's an equal problem to sexism.

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s45gr321744d ago

I agree with letting her what to say but were her predecessors really gamers. I am not so sure about Don Matrick and conclude being gamers. Sure as hell miss J Allard to me he was actually a gamer, Peter Moore who probably became a gamer. Meaning the people that started the xbox brand were hungr to compete, willing to bring new game ideas plus created xbox live. When the 360 launched pretty much all the xbox founders were gone replaced by Don Matrick and company nobody complained about it or judge them. That's why I am confused as to why this lady is getting judged so quickly.

rezzah1744d ago

Apparently the last boss was a gamer.

If people are making sexists comments, regardless if they are or not one, it still is a sexist comment. Also, this begs the question that if their comments represent a certain point of view then are they not that which they state/believe in? Words give form to our thoughts, so if one makes a sexist comment then they will likely be considered to be one.

Besides the overall answer doesn't have to always be singular to one aspect, it can be a combination of many things. An example is those who think her being a non-gamer is bad, those who are sexists, to those who dislike her as a non-gamer and for being a woman.

thecurseddevil1744d ago

you have a problem with her because she is not a gamer?

most managers in the world dont consume what they produce.
if you really think that jack tretton turns on his ps3 after a long day's work,you are being naive.

given her past record she is the woman for this job.

3-4-51744d ago

Dumb media saying people think things that we really don't.

Stop speaking for us you lazy media morons.

karl1743d ago

it was a women who wrote the article

and its funny how she felt attacked immediately and completely ignore the fact that the new head of the xbox division is not a gamer...

and started to explain how girl gamers exist...

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Mounce1744d ago

It's a Sensationalist News crock of bullshit. It's her non-gaming background, period.

Story quality: WTF?
Like this website: No


Megaton1744d ago

It rarely actually is a sexist thing. It's usually just the permanently offended and perpetual victims of the feminist camp that interpret everything as a shot against their gender. In this case, and in most cases, the blogger in question has taken a sample of jokes as a tirade from the putrid heart of a sexist mob of misogynists roaming, or something similarly dramatic and frightening.

She's not a gamer. Sucks that she's running a game company. End of this.

FanboyCrusher1743d ago

It was a sexist thing in a lot of places. Go look at at the YouTube videos. Tons of misogynistic comments, and it was outright pathetic. We should give this lady a chance. Who knows, a woman's touch might be exactly what works to get things right.

1nsomniac1743d ago

You answered it pretty much in your first sentence. If she's not a gamer she shouldn't be in that job role just like that rambling deluded Mattrick!

jimsas1743d ago

Immature ...really ?
Coming from the man with a pair of massive tits as his signature image

bigfish1743d ago (Edited 1743d ago )

Hahahaha now they've got a woman in charge of Xbox ,, lol things keep getting better for Xbox One lol

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NovusTerminus1745d ago

It's not sexist, I don't care if this was a guy taking over, if he hadd the same work history I would be against it still.

She is not a gamer, and she will likely lead the system even more astray, thaat said I have no choice but to hope she does good. Which I wish her luck.

RGDubz1745d ago (Edited 1745d ago )

Non-gamer and Xbox go hand in hand. LOL

Kincet, TV, Smartglass, more TV, Kincet 2.0, even more TV.. Useless apps!!!!!.. Did I mention it may also possibly play games.. And lets not forget the most important thing about the next Xbox gaming console, you can watch TV connected to the Xbox and it looks WAY better with the power of cloud!!!

Not like it could get worse.. Or could it?

GameCents1744d ago

Didn't watch E3 did you? More exclusives shown at Xbox than anywhere else. Exclusive GAMES that is.

Eddie201011744d ago (Edited 1744d ago )

Not really, some were timed and some will be on PC and some you won't see until the end of next year. People were bitching about them not showing any games at the reveal event so they shot there wad and showed everything coming for the next year or so. Only four of those exclusive games announced were launch tittles.

andibandit1744d ago (Edited 1744d ago )


"showed everything coming for the next year or so"

Not really, since they are going to GamesCom as well

Septic1744d ago

Ignore the trolls Gamecents. They can hardly be called gamers.

Reborn1745d ago (Edited 1745d ago )

Only time will tell, if she was the correct candidate for the job. Also, never thought I'd see N4G comments snipped into a post.

wishingW3L1745d ago

don't approve this poorly researched article, we already had enough from the one from Yahoo.