Submitted by MariaHelFutura 680d ago | opinion piece

Gamers Can't Handle the New Female Head at Xbox

Microsoft's new company reorganization promotes Julie Larson-Green, a 19-year company veteran, to head up Xbox—a position recently left vacant by Don Mattrick—a move that has a lot of gamers very, very upset because she's a woman, who supposedly has no gaming experience. Oh and also, she's hot. When the news hit the social gaming news site N4G, commenters were quick to point out her shortcomings. (Culture, Xbox 360, Xbox One)

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Mr_Nuts  +   680d ago
I think it also has more to do that she was the head of the Windows 8 division.

Don apparently was a gamer and look what he was like (a waking train wreck), now we are getting someone who probably hasn't touched a game in her life. It's kind of worrying.

Anyway look at that...N4G is famous :D
#1 (Edited 680d ago ) | Agree(49) | Disagree(11) | Report | Reply
iamnsuperman  +   680d ago
Thats my worry about her but she could have been the only one with good enough managerial skills. To be honest I think I would rather have someone who is a born leader who can keep the team inline and focused than someone who is just a games lover. Your top dog of a big company division needs to be more than someone who has grown up in the industry.

I did see a lot of comments here getting worked up because she is a woman which is just stupid sexism. Internet anonymity doing its thing
#1.1 (Edited 680d ago ) | Agree(14) | Disagree(9) | Report | Reply
iGAM3R-VIII  +   680d ago
The only problem with her is that she IS NOT A GAMER. You cannot put someone who has no idea about gaming as the head of something related to gaming. It's like making Yoshida the head of Lamborghini.

LOL and yay! N4G has been set famous now! :P
#1.1.1 (Edited 680d ago ) | Agree(31) | Disagree(15) | Report
Blachek  +   680d ago
Some of the largest companies in the world turned themselves around or increased their market shares and profitability by bringing in CEO's or Department Heads with no prior experience in the industry.

Running a division or company is a beast upon itself, requiring business savy. She will have gamers everywhere she looks to help her with perspective, just because she supposedly hasnt had the pleasure of rage quitting and smashing a controller of the ground in one of our beloved games doesnt mean she cannot relate or surround herself with those that could.

If we want to judge her before she does anything at all, we need to look at her accomplishments and history both in MS and before. She could suck in this role, but we wont don't know she will because she isnt a gamer.
Mainsqueeze  +   680d ago
How could she possibly be a gamer...the article mentions how we don't know if shes a gamer or not, but i mean come on, she been a top executive at Microsoft developing things for Windows for the past 19 years of her life. For me and I think most gamers, it has nothing to do with the fact that shes a woman, its the fact that she (most likely) has no idea what core gamers want. I'm positive she is super intelligent and knows how to run a part of a company from a financial standpoint but its very very unlikely she knows what core gamers want. Either way she's not the only one making every single little decision and is untested so we have to wait and see, i'm just being cautious.
#1.1.3 (Edited 680d ago ) | Agree(7) | Disagree(7) | Report
ma1asiah  +   680d ago

Mr Kotick anyone!!!! He is not a gamer and in fact he has very little interest in gaming.

Yet he is the big man or figure head over at Activision aparently helping them make billions in profit.

So your point about her appointment to the head of MS Hardware and Devices division was what exactly....ohhh that was it

"You cannot put someone who has no idea about gaming as the head of something related to gaming. It's like making Yoshida the head of Lamborghini."

Mr Kotick I guess would say otherwise
BitbyDeath  +   680d ago
Is she the one that thought Xbone was a water cooler? Not a very bright person... :-s
Dlacy13g  +   680d ago
"she is not a gamer" keeps coming up. I can't disagree or agree with that cause I have no idea if she is a gamer. Anyone interviewed her...anyone ask her if she likes games? She was the one behind Windows 7... so that in my eyes is a good thing. She only took over Windows 8 after the guy who made Windows 8 left.

I have no issue with her, and hope she can bring some freshness to the Xbox Platform that the stale suits from the likes of Don Matrick were quite frankly stinking up a bit.

Edit: Oh yeah and WTF? "Oh and also, she's hot"?!?!? What in the hell does that have to do with ANYTHING related to her taking on this role? Jesus, talk about sexist comments...
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Conzul  +   680d ago
Wow. I actually feel sorry for Xbox fans...that's never happened to me before...
HammadTheBeast  +   680d ago
Apparently Yahoo thinks 50 year olds are "hot".
ickysweat77  +   680d ago
@ma1asiah "Yet he is the big man or figure head over at Activision aparently helping them make billions in profit."

Exactly, that is what everyone is so afraid of. Activision puts out the same stupid product every year and pockets all the cash from the gamers that keep buying the same COD every year. Instead of building a new game engine or trying to innovate in any way, they pocket their billions of dollars and give us the same crap each year. If a gamer was running that company, they may actually be able to make a decent game.
SilentNegotiator  +   680d ago
I like how Yahoo underlined a comment that said they were worried because she isn't a gamer....OOOOH how terrible of gamers to want gamers as gaming industry heads!!

And they're all angry over obvious troll comments about "kitchens"/"coo king". The majority of people that make those jokes aren't really sexist, but Yahoo is delving into a culture they know nothing about to make up a sexism piece.

allformats qualified his comment and Yahoo STILL crucified him over his opinion of her (and not for her freaking gender).

Gotta love the super-sensitive 21st century windbags that look in the wrong places for social issues.
#1.1.10 (Edited 680d ago ) | Agree(5) | Disagree(0) | Report
SilentNegotiator  +   680d ago
"Some of the largest companies in the world turned themselves around or increased their market shares and profitability by bringing in CEO's or Department Heads with no prior experience in the industry"

...what does that have to do with the perspective of GAMERS?! This whole article is based on some N4G comments.

Gamers weren't complaining that "Oh noes! She might lose Microsoft money!!"
Nooooo, they were saying "She might not know what core gamers want"
#1.1.11 (Edited 680d ago ) | Agree(4) | Disagree(0) | Report
dedicatedtogamers  +   680d ago
Playing the "feminist victim" card is pretty dumb. And while some users have been incredibly sexist just because Larson-Green is a woman, it doesn't mean her as lead is a good thing.

The Xbox division was once its own division with an executive that reported directly to Ballmer, the CEO. Now Xbox is split between two divisions being led by two people and it has to compete with Windows, Surface, WP8, etc for attention.
Bathyj  +   680d ago
Its cute when our little site gets mentioned.
MrKingofVideoGames  +   679d ago
Too bad they didn't include the posters names it would have made for wonderful N4G "achievements/trophies. Those quoted should certainly add the text to their profiles.
#1.3.1 (Edited 679d ago ) | Agree(0) | Disagree(0) | Report
M-M  +   680d ago
Oh great just what we need, trolls getting publicity on a major site lmao.
MrSwankSinatra  +   680d ago
don wasn't a train wreck until the xbox one reveal, so it isn't fair to discredit his accomplishments with the xbox brand because of one reveal.
RiPPn  +   680d ago
It wasn't just the Xbox One reveal, Xbox has been pretty stagnant for about 4 years now, pretty much about the time Mattrick took over. I just think the Xbox One reveal opened a lot of people's eyes to the train wreck that Don truly was.
Mounce  +   680d ago
I'd say:


What allformats is what it is. The news or journalists will want to sensationalize that gamers are sexist or low-lifes who can't handle women who are gamers. The fact of the matter are most are upset because of her BACKGROUND, not what bloody god damn gender she is. All the comments that are derogative are generally jokeful, of poor but dry taste in the stereotypes or cliches. All it means is the likeliness that they themselves don't have girlfriends because of their 'attitude'.

It doesn't reflect the gaming industry and Gamers' input as a whole that she likely does not qualify because she herself is not a Gamer.
starchild  +   680d ago
N4G is famous for it's fanboy trolls...woohooo!

What a disgrace. There is nothing wrong with Julie Larson-Green. And the fact that she is a woman has absolutely no bearing on how well she will do in this position.
CalibriSerif  +   680d ago
Game Director: Julie, Gran Turismo 7 looks awesome, any plans to produce a game of such magnitude?

Julie: Gran Turismo 7? Why we also have Grand Theft Auto 6 coming on our platform too.

Game Director: But Julie, those are totally different games.

Julie: Really? Im sorry, can you tell me more about it?
Mainsqueeze  +   680d ago
Spot on Calibri, this is what i'm personally worried about. Someone that just doesn't know games. WTF is wrong with gamers wanting gamers to be in charge of making their products.
JBSleek  +   680d ago
N4G bullshit and people believe anything. She never touched Windows 8... Windows 7 was all her down to UI and features. Also headed up Office.
RedHawkX  +   680d ago
gamers probably thought she was a robot or something at first but then they realised its just botox and hollywood facial surgery. nip tuck.
greenlantern2814  +   679d ago
No one cares are should care about the fact that it is a woman. Every one should care she isn't from the gaming world and she is a 19 year corporate " yes" person.
And her appearance has nothing to do with her capabilities as a manager. But it seems that ms has restructured to put people in charge that will just do what they are told
superkidcupid13  +   679d ago
well she was also the overseer of windows 7 so her being in this position might not b as bad as everyone thinks
Donnieboi  +   680d ago
Who cares if she's a woman. Why are people hyping-up her gender? Bottom line: She has NO gaming experience. Seriously, why was it given to her if she has no experience?

It makes me sick when people give positions to less qualified people just because of gender or race. HOW is it that after all these years of Xbox being around, that she is the most qualified for the position, when she never once worked in the gaming division before. Plus she already has a ton of other responsibilities there which will detract from the focus that Xbox desperately needs (gaming-wise).

But whatever, Xbox has been downhill for years. Now they give it to someone with ZERO game industry experience. LOL, i'll just sit back, grab some popcorn, play my PS4 and see what happens.
onyoursistersback   680d ago | Offensive
JBSleek  +   680d ago
Why the hell would a gamer be the head of the hardware portion of a damn company???
sonic989  +   680d ago
gaming should have been an independent division just like now
because if you think 1 hardware every 6 or so years and tons and tons of software released for it now thats a tricky division to manage because it includes both hardware and software.
so it makes sense Xbox isn't a surface or a keyboard
Hicken  +   680d ago
Because it's the GAMING portion of the damn company.
JBSleek  +   680d ago

There is no damn gaming portion of this company. There is no dedicated role for that. She is the head of hardware and engineering with all hardware based products.

How would a gamer be in that role...
Hicken  +   680d ago
If the Xbox brand isn't the gaming portion, then what the hell is it? More to the point, why the hell ISN'T it?

Maybe it's just me, but I'd want somebody who KNOWS the product or the industry the product is in to be head of that division. That only makes sense to me.
JBSleek  +   680d ago

Xbox is a service now. It transcends gaming at this moment. And no that doesn't mean the abandon gaming but it isn't the only form of entertainment.

She is a self taught programmer the lady is smart. Sure she isn't a gamer per day but that isn't the direction MS is taking this. Xbox as a service not as hardware.

She was likely picked because she made Windows 7 what it is and the modern UI of Office. She has talent. Also she isn't the only figure head.

What makes sense to me is that you don't judge her before she even starts because you don't feel she is qualified to run hardware because she isn't a "gamer"
Jakens  +   680d ago
No issues here with her or her job.
PSjesus  +   680d ago
Who cares Xbox is a media box and gaming is a small portion of TV experience
MysticStrummer  +   680d ago
I'm sure some aren't comfortable with her because of gender, but I'd say most don't like the looks of her resume.
SegaSaturn669  +   680d ago
The thing I hate about her resume the most is there seems to be no "Mark Cerny" in letterhead at the top and some strange lady probably kidnapped him and changed it.
MysticStrummer  +   680d ago
She does look a little like Cerny...

Maybe it's Marsha Cerny, Mark's long lost sister... or a genetically manipulated clone...


Her resume just doesn't scream "gamer cred", but that doesn't mean she can't do a good job. It does give ammo to those who say One's main focus isn't gaming though.
sonic989  +   680d ago
( freedom of expression )
beside not having any gaming experience i am not being sexiest here but the charisma that execs like tretton, hirai, and reggie, have.
cant be matched by this women IMO again
isarai  +   680d ago
What? I'm kind of offended by this generalizing shitty statement. Gamers have always been absolutely fine with female lead roles in the game industry. i didn't hear any complaints when Assassins creed, Uncharted, and Journey made it publicly known that they had female leads on their games.
Cueil  +   680d ago
90 percent sony fanboys using it as ammo...
360ICE  +   680d ago
I wanna be on Twitter too!
A woman? This is unheard of! Will we now only see games about knitting? Will she be managing Microsoft from the kitchen? Will Xbox Live Marketplace only allow you to buy shoes? Will she trade joysticks for lipsticks? Will we get a new Gears of War once a month? I'm scared and confused!
sonic989  +   680d ago
haaahaaaaaaaaaa that was funny extremely funny haaahaaaaaaa
aLucidMind  +   680d ago
With a woman in charge, our controllers' joysticks are in dire jeopardy =p
dredgewalker  +   679d ago
I've heard that she doesn't like the Xbox One's color so it will now be released as pink, but she has also found a solution to the kinect being always on so she's making a curtain for it to block its view when not needed.
dcj0524  +   679d ago
Watch them turn this into a "Gamers are so sexsist oh my goodness".
JBSleek  +   680d ago
To judge someone before they even start her position is even worse.

Also why would they have a gamer take over as head of the hardware division?

Give her some time sure she isn't a "gamer" which is really a weird qualification for the position but so what.
360ICE  +   680d ago
You can judge someone before they start. Hey, I mean, if they elect Killer McMurderer as President of the United States I'll be sceptic, at least, but as long as you're open minded enough to later accept that this person has done a good job if he has done so, then no worries.

Why would they have a gamer take over as head of the hardware division? Because they make game consoles. I'm not saying it's a must, but it seems like a plus that she has some inside info on gamers.

But, yeah, let's give her some time. Surely, she must be better than some of the other MS execs.
Not better than Phil Harrison though :/
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ceedubya9  +   680d ago
I don't see what the problem is. She isn't just head of Xbox. She is the head of a larger part that Xbox just falls under. Besides, when it comes down to it, what will matter most is what happens from this point forward under her direction.
TheGreatBambinoX  +   680d ago
Everyone can't handle its plastic face.
RedHawkX  +   680d ago
I agree no real woman i know would get surgery done on there face because they are real and not fake.
InTheLab  +   680d ago
Yeah...people are pissed about Jade Raymond making awesome games at Ubi /s

The fact that she is female should have nothing to do with anything.

And hot? Really? Not being ugly =/= hot. She's not ugly but she's no where near hot...
sak500  +   680d ago
She's hot if you look through nerd goggles.
HappyWithOneBubble  +   680d ago
The pressure will be too much for her.
sak500  +   680d ago
Really and you can take better pressure?
HappyWithOneBubble  +   680d ago
I sure can and I would start by canceling xb1.
sak500  +   680d ago
Go do your homework boy as it's 9pm already well past your bedtime.
Skate-AK  +   680d ago
I can't believe they just compared video games to crack...
360ICE  +   680d ago
No, but to be serious here, I think everyone would be pretty fine with it if she was A) A gamer (everyone keeps saying that she isn't, so I'll go with that and B) Taking over PlayStation.
dcj0524  +   679d ago
I'd be pissed. I like the guys at playstation so far.
mmj  +   680d ago
She is hot? is that how her face got distorted? does the plastic surgery/unnatural face thing really look attractive to Americans?
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Skate-AK  +   680d ago
Personally not at all. People with lots of money seem to though. I remeber reading something about a Botox clinic that gave you package deals if you and your BF/GF signed up.
gdguide  +   680d ago
Yaaay! More fitness games and more focus on Kinect! hashtag #sarcasm
GribbleGrunger  +   680d ago
Jesus, give her a bleeding chance.
Campy da Camper  +   680d ago
Ha, I see what you did there.
GribbleGrunger  +   680d ago
Fella, you are reading too much into that. I meant every word. I'm not a lover of MS but she's only just got the position and the vultures are circling already.
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givemeshelter  +   680d ago
She does not have to be a gamer or even know ANYTHING about gaming per say to be successful in turning things around.
There were countless CEO's hired for companies in transition periods that had very little experience in the industry and they were successful in turning things around.
It comes down to business savvy and skills.
On the flip side, you have CEO's that have decades of experience in their respective companies industry and they tanked their company...
aLucidMind  +   680d ago
Precisely my thoughts. The head of a division does not need to know about gaming, just be in tune with what gamers want. Many don't really understand the difference. When I was a mechanic in a car garage, we had a manager get hired that knew not a single thing about cars. Yet customer loyalty and satisfaction skyrocketed, overall work quality vastly improved, and our shop became the go-to spot for cars in the city.

You just need a person who knows how to lead and actually cares enough to pay attention to what your customers truly want. Being a gamer does not mean you're a good leader or care about what your gaming customers want.
xReDeMpTiOnx  +   680d ago
Just give her a chance my god, look at don and he was a "gamer" and look how he present Xbox and look what he did. You honestly can't get much worse.

Just shut up and wait and see how this plays out
CalamityCB  +   680d ago
I'm not sure how she'll do overall but she has got alot to prove with the Xbox One overall. In terms of who I wanted to be the new Xbox lead, I kinda wanted Bonnie Ross for the role. She is the current head of 343i and Halo, from what I've seen so far she hasn't disappointed and is a lead Microsoft employee that can run a games company and franchise.
sAVAge_bEaST  +   680d ago
This is what the gamers want/need, trust M$
younglj01  +   680d ago
What if she improve the Xbox division?Just give her an chance and if she fail they will probably find someone else for the job.Also an male was just in charge and look what happen.
Funantic1  +   680d ago
Exactly. A greedy man failed!
stubbed_out  +   680d ago
I f*cking hate journalists like this - Rebecca Greenfield - paints a two-dimensional picture of what's happening. Last time I checked it looked like the majority of users on this site were complaining that Julie hasn't exhibited any interest in gaming - and this is from the page she's basing these comments off; she's literally handpicked a few outlandish comments and concentrated the first half of her article on how juvenile we all are.
It's women like her that all men abhor, a woman on a crusade to stomp out the tyranny of man by taking every marginally sexist or juvenile comment as a personal attack and making it her mission to spite them.

You know what Rebecca Greenfield, you're wrong; and you badly need to get laid.
TheOneEyedHound  +   680d ago
Nurse Ratched.
kewlkat007  +   680d ago
I much rather have some bum who doesn't work, lives in his mom's basement but gets all achievements...

They know gaming, so they can run billion dollar company..

In other news..why would any girl gamer join this site? with that headline...
#24 (Edited 680d ago ) | Agree(0) | Disagree(0) | Report | Reply
Funantic1  +   680d ago
What discrimination against a woman? She'll succeed because she has a lot to prove.
Jiggy7d  +   680d ago
Maybe she's planning a nipp-slip at Gamescom.....this the only thing that can save Xbox One right now:):):)
The_Truth_24_7  +   680d ago
She's not hot. Far from it.
bub16  +   680d ago
Shes not hot!! shes a god damn old woman!! who looks like shes had a fair few times under the knife
MiasmaDodo  +   680d ago
this title is the same as telling your child "I dont think you can pick up your toys in 30 seconds"

they want all guys to go

"oh yeah? Ill show you, I love this lady! and babies too!"
assdan  +   680d ago
The fact that this is the reason yahoo thinks that's why some people don't like her is insulting.
MeKissGaben   680d ago | Spam
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