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Submitted by Prcko 282d ago | news

Cliffy Bleszinski: "A Certain AAA New IP Needs To Sell 10 Million Copies, To Break Even"

Cliffy Bleszinski Heard At E3. (Cliff Bleszinski, Industry)

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Prcko  +   282d ago
Destiny?
or maybe Watch Dogs?
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Relientk77  +   282d ago
I'm definitely thinking Destiny

Activision and Bungie, I mean cmon Call of Duty and Halo,

they are putting everything into this game together

edit: http://www.ign.com/articles...

"Activision Publishing CEO Eric Hirshberg explained that Activision has put a significant amount of money into making sure the franchise will thrive once it launches in 2014."

"“It’s a sizeable investment. It’s probably one of the biggest investments in a new IP that’s ever been made in this industry."
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badboy776  +   282d ago
Gears Of War Only Sold 6.01m
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ChubbyLover  +   282d ago
Well, if it is Destiny, good luck to them 10 million is a hard number to reach. Although probably easier for a multiplat than a exclusive title.
ChubbyLover  +   282d ago
Double post sorry!
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creatchee  +   282d ago
@badboy776

"Gears Of War Only Sold 6.01m"

He's not saying all AAA games - just a specific new IP that is coming out. A game like Gears doesn't require a budget as high as some other games because it uses Unreal Engine. The benefit is twofold for Epic, as they also don't have to purchase the Unreal license.

Proprietary engines (like Destiny) cost more money, as you have to spend money on designing the framework that a game runs on from the ground up, as opposed to using an already available template and customizing it.
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badz149  +   282d ago
so...this is not just 'frankly speaking' kind of thing?
he was actually serious about that? if it's true, that is just SAD! there shouldn't be ANYTHING that can only break even by selling 10 mil! even cars don't need to sell a tenth of that to break even for any specific model! why put everything in 1 too-huge-to-fill basket while the other smaller baskets are left empty?

this is not showing a good precedence at all! what this do is scaring away smaller devs to even try to compete in this industry because what else would take THAT much money? definitely not production! it's definitely for a marketing prowess to overshadow everything else in its path and the industry is not a small landscape that just anybody can overshadow! but it's not an impossible feat and A LOT of cash will enable you to do just THAT!

in the end of the day...gamers are the ones losing as not many creative minds are willing to contribute anymore and what's left are those from big publishers and their "inside-the-box" sequels and rehashes!
Darrius Cole  +   282d ago
I going to say Destiny as well. That would explain the PS4 love they have been giving and getting.

Personally I think it's going to be tough. In addition to Destiny there's Killzone, Battlefield, Call of Duty all releasing new games at roughly the same time. It's going to be tough for a new shooter IP to sell 10 million units, even across two platforms, while going against all of that.

Is Destiny releasing on PS3 and Xbox 360?
xYakuzaz  +   282d ago
Activision have nothing to do with the development of Call of Duty, that's all Treyarch and IW...All Activision do is publish and take most the profit
MysticStrummer  +   282d ago
I'm thinking Destiny, but I'm also thinking Cliff is looking at it the wrong way. Destiny is a long term game and it's cost of development should be thought of in that light. Also, it's going to be on four platforms so 10 million is definitely possible over a year or so, providing the reviews and buzz are as good as it looks like they will be.
vulcanproject  +   282d ago
Thing with Destiny which we know has a massive budget, is its on Xbox 360, PS3, Xbox one and PS4.

Bungie fans alone will make sure it sells at least a couple million no matter how good or bad it is, and if it is good as we all hope and expect from Bungie then it really shouldn't have too much difficulty selling more than 10m copies across those four platforms.

By far the majority of sales would be on the older consoles but people could buy it on their old console, then if they like it enough go out and buy it again when they buy their new consoles.
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BISHOP-BRASIL  +   282d ago
For a game to need to sell that much just to break even we must be talking about a game with a new engine built from the ground and more specifically, from a company who won't usually share their engine, as doing so would allow to aim to recover more on licensing instead of such a high target for a single game... And even for stuff like that, usually the target sells would go lower as the developer would probably plan to use the same engine to save costs in other games within the company (like Sony did with Killzone 2 development).

That's why I don't think it's Destiny, even though they are putting together some solutions of their own, they are still mostly using Umbra 3 engine. Also, although Destiny looks like high budget, it don't look THAT high (we see similar quality MMO FPS and never this kind of claim) and Destiny had not been in development for long enough to draw this kind of costs...

To sum it up, I don't see how they would be spending that much money to need 10 million copies sold, unless Activision is going crazy with marketing, in which case I think they are fools, and you all know what they say about fools and their money...

Quite frankly, I don't see any games on the horizon that will need that kind of sales to break even, either it's not announced yet or Cliffy is just ill-informed.
Saigon  +   282d ago
I am surprised a lot of individuals are saying Destiny; but I understand why and it makes sense. When I first saw the headline, I first thought about Titan Fall. Not to hate, it was just the first game to pop in my mind because of the investment MS made with this game.
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BitbyDeath  +   282d ago
No, it is Ryse. It has been in development hell for the past seven years, changing from first->third person and changing control schemes multiple times etc

http://www.polygon.com/e3-2...
kupomogli  +   282d ago
@xYakuzaz

Treyarch and the new Infinity Ward are owned by Activision so they are Activision.

Similar to publishing and developing companies like Atlus, Square Enix, Nintendo, etc. Most of the higher ups actually don't develop software anymore. Their teams aren't given specific names though so everyone calls the game by whatever name the company is.
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CoolBeansRus  +   282d ago
Destiny needs to be released for pc..
Statix  +   282d ago
@Darrius Cole:

Destiny isn't being released alongside BF4, COD: Ghosts,or Killzone SF, so I don't know what your point is.

Also, Destiny is being released on 4 platforms, not two. I think Destiny has a pretty good chance of selling 10+ million copies across all 4 platforms (PS3, PS4, Xbox One, 360), especially with Activision's marketing force behind it.
Mainsqueeze  +   282d ago
Im thinking Destiny, The Division, or Watch Dogs. I could be forgetting some though.
douevenlift  +   282d ago
lol to all of those here who really believes that they need 10 million to break even, doesn't know anything about how padded the budgets are. You can guarantee those budgets include a lot of bonuses promised beforehand, with a lot of money grubbing executives looking for bonuses based on a 10 million sales figure.
tehpees3  +   282d ago
I think either Destiny or Titanfall.
CommonSense  +   282d ago
^^
There is absolutely no way it is Titanfall.
thorstein  +   282d ago
Titanfall.
AsimLeonheart  +   282d ago
Have these companies gone crazy!? Why the hell are they making life so difficult for themselves and in turn for us as well by putting so much money into a game that it has little hope of being profitable. There was a time when even 1 million sales were considered a hit or highly successful and now we need 10 million just to break even. This is not a good trend for the industry resulting in the closure of several studios this gen. These companies need to curb their development costs and should work harder on being creative instead of cutting edge, big budget and blockbuster.
nirwanda  +   282d ago
Definitely destiny and it will probably be a stupid split of the funding like 1.5million copies sold to make the game and 8.5 million copies sold to market it.
Look at COD as an example.
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N4GDgAPc  +   282d ago
@AsimLeonheart

That's why you see a lot of studios shutting down this generation. Games cost so much they didn't get there money back. But if it was PS2 era They would made a good profit. They now have to sell 3 to 6 times more than last generation for AAA games.
PhantomT1412  +   282d ago
I don't think Destiny will get the same fever Call of Duty got. Just a wild guess though.
famoussasjohn  +   282d ago
xYakuzaz - Yeah they do. The own the rights to COD brilliant. What they say goes for COD.
MurDocINC  +   282d ago
GTAV, biggest detailed world yet and tons of new activities. All that requires lots of Devs and $.
aiBreeze  +   282d ago
Probably both. As I see it though, both games are an investment and will set the foundations for a very profitable future.
xXxSeTTriPxXx  +   282d ago
Well if its both, they're in the right genres to do so.although I don't see watchdogs (and I could be wrong) needing that much to break even but destiny looks pretty ambitious.
die_fiend  +   282d ago
Watch dog looks good and all but 10 million to break even? I think not.

The piggy is talking about Destiny of course! Which is strange because I thought he abandoned the gaming industry.

He's like a new Jaffe (NeoJaf)...spouting his mouth with zero innovation in years to back it up
negative  +   282d ago
If this is in fact true it is more than obvious why the gaming industry is suffering.

But God forbid MS does something that will get more money to developers, just to get shot down by the "internet community" (ie lazy, unemployed, immature crybabies who want everything for free).

ok I'm done.
zeal0us  +   282d ago
Also could be Titan Fall its a new IP
GiggMan  +   282d ago
If it's TitianFall it will definitely be going "more" multiplat than it already is.
oof46  +   282d ago
Doubtful. Respawn is a small team that was most likely paid to keep Titanfall exclusive to consoles.
It's most likely Destiny as I've read Activision has sunk A LOT of money into it. Creating a MMO like shooter must have an expensive infrastructure.
Saigon  +   282d ago
Yeah but the same can be said about TF...MS has given Respawn/EA a lot of money to develop this game. This may be the reason why it is on the 360, One, and PC.
ONI5  +   282d ago
Please don't let Activision kill Bungie like they did Bizarre Creations.
Funantic1  +   282d ago
Titanfall will definitely break even fast because it won't have a story mode making the overall cost cheaper. Plus using an older engine is less expensive. Also this is the type of game where map packs and other DLC will sell very well.
solidt12  +   282d ago
It's gotta be one of those games that are on every console like Destiny, or Watch_Dogs. Since Watch_Dogs engine was already developed for open world I doubt it is that game. It's Gotta be Destiny. This is Bungie's first game since Halo and they have spent years making this huge game. I can't think of any other game that could require that many sales to break even. Unless it's a game that has not been announced yet.
JunioRS101  +   282d ago
it's destiny, cliffy b just phoned my celly
Relientk77  +   282d ago
Thanx bro
andibandit  +   282d ago
Booty calls rule
Mounce  +   282d ago
I think it Titanfall, runner up potentially being Destiny.

Titanfall and Respawn could've needed a lot of funding both to start up and to get things in gear, proper studio, equipment and everything.

Destiny for obvious reasons that it's a massive project so, unsure...
HammadTheBeast  +   282d ago
Yeah but it's not the studio its the game itself. MMO's require a massive amount of content to work well, with the amount of detail and content Destiny looks to have along with a massive infrastructure, I'd bet on that.

Titanfall is multiplayer only, it's not doing anything too special in terms of graphics or scope, and its limited to Xbox One/360/PC.
Mounce  +   282d ago
@HammadTheBeast

I know, and that's why I said Destiny 'for obvious reasons because it's a massive project'.... Which is what you went on to explain in detail which wasn't needed though I wonder exactly what I said that needed 3 disagrees? rofl

Like, oh, yea, since Titanfall isn't an MMO it certainly couldn't use that kind of budget? Don't tell me you forget with such things like Killzone 2 costing $50 fucking million budget wise? - 'But its just an FPS! Mostly Single player!'(HMMM) L.A. Noire costing $50 million? Halo 3 also around $50-55 Million....

My point being, it being multiplayer or it being singleplayer only doesn't stop that the budgets for the studio coming up, how much perhaps an engine costs to create or license to use, whatever development fees and who knows if Respawn is already in debt by getting loans?

Need I remind you of what happened with 38 Studios? Makers of Kingdoms of Amalur: Reckoning? They took a $75 MILLION DOLLAR LOAN. They didn't sell enough when they made the game and WHAT HAPPENED?....Exactly what the hell I'm talking about >_> History, people... Remember it, ffs. Telling me Respawn couldn't have done similar things is just naive, they are brand new after all.
Statix  +   282d ago
@Mounce:

Titanfall was developed by a small team, and comparatively looks much less ambitious and smaller-scale than Destiny. Its budget is probably even smaller than Killzone Shadow Fall, for example.

Titanfall is a multiplayer-only game that doesn't even have a real single-player campaign (the "story mode" is just playing on the MP maps with bots). Generally speaking, it's the single-player modes that cost the bulk of the money, development-wise.

Not only that, but Titanfall is using the aging Source engine, which is probably one of the cheapest current-generation engines to license at this point.
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Mounce  +   282d ago
@Statix

Interesting, didn't know it used Source. The More You Know~

Though I'd still say my point is valid on analyzing what can happen in the industry - that and I had included Destiny for its own likeliness, yet Soooo-mannny-Disagreessss~
solidt12  +   282d ago
There is no way Titanfall cost even half that much to make. It is a online only game only on pc, 360 and xbox one. Titanfall probably only needs 2 million sales to be pretty profitable.
onyoursistersback  +   282d ago
last month everybody hated him....now,
"where taking his word?!?"
darren_poolies  +   282d ago
Na I still hate him.
Paytaa  +   282d ago
I remember reading the Activision-Bungie contract and I swore I read somewhere that Destiny had to sell at least 7 million copies. If that's the case Activision may have upped the number since the astounding hype around Destiny right now. But it is hard to imagine a brand new IP hitting that kind of feat.
cyguration  +   282d ago
It had to sell 5 million copies within its first two quarters of release.

http://www.cinemablend.com/...
Paytaa  +   282d ago
That's what it was. Thanks for finding that.
wastedcells  +   282d ago
What about GTA V? Wait sell 10 million copies to break even, that's nuts.
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Trevonn  +   282d ago
I don't think we need to worry about GTA making a profit let alone breaking even
Mainsqueeze  +   282d ago
He also said new IP.
mafiahajeri  +   282d ago
New IP is GTA A NEW intellectual Property!? Plus GTA will sell 10 mil easy.
solidt12  +   282d ago
GTA is not a new IP.
allformats  +   282d ago
Clifford again? Can a person want more attention than that guy? LOL. It's actually pretty funny.
greenlantern2814  +   282d ago
Why would anybody even believe him.
What dev or publisher in their right mind would but 600 million into developing a game.
oof46  +   282d ago
Not only developing, but also marketing.
3-4-5  +   282d ago
They've been working on Destiny in some form since right after Halo 2. So around 2005/06.

It would make sense that Destiny would be the game.

Another choice could be Titanfall considering it could have been in development a long time because of being new and not having to be a yearly release.
FAT MAN GO BOOM  +   282d ago
His Next Game LOL
Megaton  +   282d ago
My money's on Watch Dogs. Ubisoft has a knack for overspending.
redcar121  +   282d ago
its killzone
Nicaragua  +   282d ago
Of course, killzone being a brand new IP

...duh
showtimefolks  +   282d ago
it has to be destiny, but since its a planned 10 year project i believe they will make more than their fair share money wise

destiny is a better version of borderlands with a proper story and hopefully better more rewarding loot
Doctor_Freeman  +   282d ago
That's the problem with big AAA titles, they invest so much that they NEED to make no small fortune just to break even.

Might be their downfall.
thorstein  +   282d ago
or it might be their Titanfall.

yuk, yuk, yuk ;D
Gimmemorebubblez  +   282d ago
Destiny is costing Ativision around 137 million USD to make.
Gamer1982  +   282d ago
Not hard if multiplatform. I think this is his problem moans about lack of sales, blames trade in market but in reality it was the fact he kept gears exclusive he could have probably get 10 million sales on the gears series and would be a happier guy but instead he blames the trade system for them not selling them kind of numbers.
margaret12marchese   282d ago | Spam
seanpitt23  +   282d ago
Gta 5 must of cost a small fortune to develop.
FamilyGuy  +   282d ago
Gotta be Destiny but I see them reaching 10mil easily.

It's releasing on all platforms for 1 and secondly it's planned to have a long life with constant updates. Think they might've even said 10 years or something like that. Plenty o time to reach 10 million sales and with Bungie and Activision names on the title it shouldn't even take long.

These guys know how to make a game fun and activision knows how to sell a game to the masses.

If it is Destiny, they'll be just fine.
I can't really imagine it being anything else though.
humbleopinion  +   282d ago
Saying something like this about Destiny is very ambiguous: since it's an external developer-publisher agreement, it can make money for the publisher and not break-even for the developer, or vice-versa. It all depends on the contract details. But even then Bungie is a conservative studio and they know how to scale and manage a game budget without going overboard. Maybe if 10 million copies was the number of overall franchise sales that estimate would make sense, but not just for the first game.

Titanfall is even less likely. It's a new small studio with small headcount that doesn't chew out a lot of money. They're getting big discount on servers for exclusivity deal, and they're not going multiplatform first so costs are relatively low.

It makes much more sense if it's actually one of the big Ubisoft titles: Watch Dogs or The Division. Ubisoft is known for throwing a lot of resources and multiple studios on a franchise they firmly believe in. But even then the 10Mil quote is an obvious made up number - even when considering marketing budget.
CaptinzLee  +   282d ago
The Division Is The Under Dog Of Like The New Generation.. So I Expect It To Sell More More Copies
WorldGamer  +   282d ago | Well said
For some reason when I see this guys face, I feel like punching it. Don't get me wrong, he might be a nice guy, but he just doesn't come across that way.

Should he really be listening to rumors about other games, or working on his own stuff?

OT: Guess we'll find out what he's on about soon enough. I also vote Destiny.
Crazay  +   282d ago
he doesn't come across as a nice decent guy because he's a pompous arrogant know-it-all ass. He thinks he's the end all be all of game development because he had such a meteoric rise to fame and success. Now that his star has fallen, he talks crap to anyone who will listen.
SilentNegotiator  +   282d ago
I think he actually managed to turned HIMSELF into Emmanuel Goldstein.

What a feat of D-baggery.
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ginsunuva  +   282d ago
That's a fratboy for ya.
Megaton  +   282d ago
I started warming up to him a bit after he did the Joe Rogan Experience podcast, but that wore off pretty quick. His personality is not appealing, and he's got a really bloated ego for a guy who contributed nothing but bland TPS games to this generation.
Lovable  +   282d ago
So many new IPs I don't know which one...lol

I'm thinking The Last of Us after the announcement of the sales, this guy tweets that its not enough.
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Prcko  +   282d ago
no
tlou is designed on uc engine so costs are lower
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Testfire  +   282d ago
Yeah, we're talking around half a billion dollars here, definitely NOT TLOU. Would have to be something with a huge dev team, huge marketing campaign, and multiplatform development. I could see something like GTA V or Destiny.
aviator189  +   282d ago
@Testfire

GTA V is not a new IP, so it can't be that.
Testfire  +   282d ago
@ aviator189, I know it's not a new IP. I meant that a game like GTA V could be the type of game that would need 10,000,000 sold to break even, I didn't mean it was the game in question. I guess I could have been more clear.
Mainsqueeze  +   282d ago
What about the Division that seemed to have alot going on in it too.
hellzsupernova  +   282d ago
Sony has stated they are happy with sales of the last of us
Relientk77  +   282d ago
I am saying Destiny

"Destiny Is a ‘Sizeable Investment’ for Activision

The publisher expects Bungie’s new shooter to “peacefully coexist” with Call of Duty."

http://www.ign.com/articles...
nutcrackr  +   282d ago
Last of Us?
Pandamobile  +   282d ago
No, TLOU was made in like 2 years by a team of probably 150 people.

He's either talking about Watch Dogs or Destiny. Those teams are quite large in comparison (350 people at Bungie and probably a team of 300+ at Ubisoft Montreal and their other studios working on it). And those games have been in development for 3-5 years.
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faso0oly10  +   282d ago
TLOU took 2 years!!?!?!? wow!
Pandamobile  +   282d ago
I was mistaken about that, it was probably 3ish. I forgot that it was unveiled in 2011. I thought it was last year.
justintime57  +   282d ago
It was in development shortly after Uncharted 2 was released, which came out in 2009. So I'd say about four years.
fattyuk  +   282d ago
Ryse.
GiggMan  +   282d ago
I thought it was funny lol.
HammadTheBeast  +   282d ago
Same lol.
animegamingnerd  +   282d ago
it doesn't take that much money to make a game that is a bunch of quick time events
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superterabyte  +   282d ago
doubt much money is needed to develop those quicktime events =D
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KiLLeRCLaM  +   282d ago
Is that Donny from The New Kids On The Block?
thekhurg  +   282d ago
I may get a bunch of disagrees, but I really wish this guy would just shut up and go away.
Shane Kim  +   282d ago
Whoever disagrees with you should also shut up and go away.
InTheLab  +   282d ago
I think that every time Twitter suggests I follow this tool...
cyguration  +   282d ago
Have a bubble, my friend.
kewlkat007  +   282d ago
Where is the most money spent on making a game?>
Lovable  +   282d ago
Donuts * Love them donuts
Testfire  +   282d ago
It probably depends on the game. Some have small dev teams so in that case it could be licensing for the engine or marketing. Some have HUGE dev teams and then it could be payroll depending in the size of the team including voice actors, composers, etc.
HammadTheBeast  +   282d ago
Paying the devs, marketing, and publishing. Getting the game out there and having the developers paid is pretty much where most of where the money goes.
SaxScrotumz  +   282d ago
MAKE A VERY GOOD GAME and the money will come! STFU.
bondsmx  +   282d ago
First thought is destiny, second thought watch dogs.. Or long shot, the last guardian..
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Foxgod  +   282d ago
Hmmm, i doubt its true, he must be joking around, that would be 4 times the budget of GTAV...

Who in their right mind would fund a game that gets you 10 years worth of new GTA games...
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Pandamobile  +   282d ago
You seem to forget that marketing is also a huge part of a AAA game's budget. Often times it dwarfs the development costs.
cell989  +   282d ago
like what for example?
Pandamobile  +   282d ago
Well EA and Activision usually go toe to toe with their advertising efforts. BF4 will probably have a $200-300 million marketing budget for what is likely a ~$50-60 million development budget.
cyguration  +   282d ago
@cell989

Pandamobile is right.

EA spent $50 million marketing Battlefield 4 and Activision spent nearly twice as much to market Call of Duty (can't remember which one, it was either Modern Warfare 3 or Black Ops 2, you'll have to google it to see)

Majority of the budget for AAA games go into their marketing. We all know it certainly isn't spent on actual gameplay mechanics because those are usually non-existent save for walking around, shooting and participating in quick-time events.
Flatbattery  +   282d ago
There lies the problem with publishers and their incessant whinging about costs. They don't need to spend that kind of money on marketing, the gaming community is usually hyping AAA titles twelve months before release.
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HammadTheBeast  +   282d ago
Maybe an MMO? An MMO being published by the guys who throw money at advertising (millions) and manage to sell the most copies every year? I'd putmoney on Destiny.
MonChiChi  +   282d ago
Man just go back under your bridge, can't stand this douche even if what he says is right.
Transporter47  +   282d ago
Question so if a 59.99 game sells 10 million what does that equal? 599,900,000 yeah you're on crack Cliffy
Unicron  +   282d ago
Now divide up between marketing, publisher fees, the console maker's fees, packaging, distribution, retailer cut, and then development cost. Everyone has a piece of the pie.

Now also consider how fast game prices drop to $50, $40. 10 million copies probably won't be sold at full MSRP.
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Transporter47  +   282d ago
Lol, divide it as much as you want, lets say the developers get 20 million alone is not profitable? You got to be kidding me, they make MILLIONS plural no matter how split that Pie, 10 million copies sold is more then sufficient to break even, no Publishers and no producers even in movies give a budget of 600 million to make a game/movie. Don't be absurd.
Unicron  +   282d ago
"lets say the developers get 20 million alone is not profitable?"

http://vgsales.wikia.com/wi...

Nope. Not in all cases.
cyguration  +   282d ago
True.

But publishers state that console holders get like a bit for royalties, retailers get a small cut and then manufacturing and production.

So even if we say pubs get half of the SRP, we're looking at $30 a pop per every new copy of the game. And even at 3 million, that's $90 million (which is what the Last of Us made in just three weeks).

So yeah, Transporter47 is right, Cliff is on crack to suggest that a game would need to sell 10 million (whether in a quarter or two or as a total lifespan) to break even. That would mean it would have to sell like 15 million to start posting profits and 20 million for a ROI + profit enough to have capital for the next investment.

Even if we're still using the $30 a pop as a reference, that would still be $600 million, which is beyond absurd.
andibandit  +   273d ago
@Transporter47

Movies take like 6-8 months to shoot..where as games take years...and if you're developing a new IP from scratch and developing an engine hopefully to use in future games as well, your costs just SKYROCKET.

Your average publisher initially gets around $27 out of a 59.95$ game, but it soon drops when the price is lowered and the actual income slows down once people start buying it used.

Also next time you complete a game, take notice of the end credits, it goes on and on and on.

Also if companies are making as much money as you claim, explain this list

http://kotaku.com/5876693/e...
#15.1.4 (Edited 273d ago ) | Agree(0) | Disagree(0) | Report
sic_chops  +   282d ago
Well, not all of the $60 will go to the developer either. When you count the retailer's cut, paying carriers to ship it, etc.
jaklink  +   282d ago
It's most likely Destiny, but I would consider that to be extremely over-budgeted if that is indeed true.
Master-H  +   282d ago
I say destiny
Ashlen  +   282d ago
I am skeptical of this claim.
Foxgod  +   282d ago
On the other hand, disregarding even my previous statement.
He did say an IP needs to sell 10 million copy's.

He didnt say a GAME... needs to sell 10 million.
So my guess its indeed Destiny hes talking about, as thats supposedly a title that will run for 10 years spanning over multiple generations.

It shouldnt be too hard to sell 10 million copy's over a span of 10 years when it comes to bungie.
And its a worthy investment, Activision knows that the Call of Duty hype might not last forever.
#19 (Edited 282d ago ) | Agree(3) | Disagree(4) | Report | Reply
Lovable  +   282d ago
Don't think too much, he means the game itself.
Foxgod  +   282d ago
Why, he never mentioned a game.
He mentioned a new IP.
A new IP can have lots of sequels after its out.

@loveable below
That could also mean a copy of any iteration of that IP.
#19.1.1 (Edited 282d ago ) | Agree(2) | Disagree(2) | Report
Lovable  +   282d ago
He said "copies". As in game copies. New IP doesn't necessarily means that it will get sequels.

@Fox above
That's why I said don't think too much. Take it as face value.
#19.1.2 (Edited 282d ago ) | Agree(3) | Disagree(0) | Report
jagstar44  +   282d ago
this seems a little odd, 10 mill just to break even? they'd have to sell even more to make money, seriously how many games sell over 10 mill?
Foxgod  +   282d ago
Not too much, Halo, Grand tourismo, Grand theft auto, Mario Kart, Fifa, Madden, and a bunch more.
HammadTheBeast  +   282d ago
CoD.
NukaCola  +   282d ago
Wii Zumba and Dance Party 4
superterabyte  +   282d ago
Destiny would be a good shout because they are making a game with which they believe will last 10 years, so money's going to have to be spent to achieve that.
deadfrag  +   282d ago
Again this guy is talking BS!
Foxgod  +   282d ago
Nah, hes just playing you all for the fun of it.
jacksons98  +   282d ago
Destiny, the upfront expense is an investment that they are hoping will pay off in the long run. Thru DLC, sequels, merchandising, etc...
Phil32  +   282d ago
Guys, this is the future of the industry! Yay! More studios closing because their big risk failed! I am being very sarcastic. This is pitiful what the industry is doing now.
thebigman  +   282d ago
Honestly this guy needs to shut up until he finds himself a job.

OT: I'm pretty sure he's talking about GTAV. The game's been in development for years and is most likely their most ambitious game yet. I would not be surprised if it had a budget well over most of the titles released this gen.
kewlkat007  +   282d ago
I doubt Cliffy needs to work after the Gears of War Ip..let the guy enjoy his money..lol

Did you read this part of the title ""A Certain AAA New IP"
Yo Mama  +   282d ago
Double Post
#26 (Edited 282d ago ) | Agree(0) | Disagree(5) | Report | Reply
Yo Mama  +   282d ago
I wish "Cliffy B" would drive his purple Lamborghini off into the sunset and never be heard from again.

Seriously, the only time he rears his douchey face is to start a rumor or whine about something.
MontyQ  +   282d ago
cliffy b and patcher would make a super baby ?
cyguration  +   282d ago
The baby would mutate into a growling, untameable beast...oh wait, nevermind, that already exists in the form of 4chan.

They would fit in well over there.
Gore-Content  +   282d ago
Sigh, this fucker again.... Why don't you just shut the fuck up, Cliffy, or whatever the fuck your name is.
#29 (Edited 282d ago ) | Agree(7) | Disagree(3) | Report | Reply
1nsomniac  +   282d ago
Fuck off Cliffy no one believes your bullshit!
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