Cliffy Bleszinski: "A Certain AAA New IP Needs To Sell 10 Million Copies, To Break Even"

Cliffy Bleszinski Heard At E3.

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Prcko1835d ago (Edited 1835d ago )

or maybe Watch Dogs?

Relientk771835d ago (Edited 1835d ago )

I'm definitely thinking Destiny

Activision and Bungie, I mean cmon Call of Duty and Halo,

they are putting everything into this game together


"Activision Publishing CEO Eric Hirshberg explained that Activision has put a significant amount of money into making sure the franchise will thrive once it launches in 2014."

"“It’s a sizeable investment. It’s probably one of the biggest investments in a new IP that’s ever been made in this industry."

badboy7761835d ago (Edited 1835d ago )

Gears Of War Only Sold 6.01m

Nolando1835d ago

Well, if it is Destiny, good luck to them 10 million is a hard number to reach. Although probably easier for a multiplat than a exclusive title.

Nolando1835d ago (Edited 1835d ago )

Double post sorry!

creatchee1835d ago (Edited 1835d ago )


"Gears Of War Only Sold 6.01m"

He's not saying all AAA games - just a specific new IP that is coming out. A game like Gears doesn't require a budget as high as some other games because it uses Unreal Engine. The benefit is twofold for Epic, as they also don't have to purchase the Unreal license.

Proprietary engines (like Destiny) cost more money, as you have to spend money on designing the framework that a game runs on from the ground up, as opposed to using an already available template and customizing it.

badz1491835d ago

he was actually serious about that? if it's true, that is just SAD! there shouldn't be ANYTHING that can only break even by selling 10 mil! even cars don't need to sell a tenth of that to break even for any specific model! why put everything in 1 too-huge-to-fill basket while the other smaller baskets are left empty?

this is not showing a good precedence at all! what this do is scaring away smaller devs to even try to compete in this industry because what else would take THAT much money? definitely not production! it's definitely for a marketing prowess to overshadow everything else in its path and the industry is not a small landscape that just anybody can overshadow! but it's not an impossible feat and A LOT of cash will enable you to do just THAT!

in the end of the day...gamers are the ones losing as not many creative minds are willing to contribute anymore and what's left are those from big publishers and their "inside-the-box" sequels and rehashes!

Darrius Cole1835d ago

I going to say Destiny as well. That would explain the PS4 love they have been giving and getting.

Personally I think it's going to be tough. In addition to Destiny there's Killzone, Battlefield, Call of Duty all releasing new games at roughly the same time. It's going to be tough for a new shooter IP to sell 10 million units, even across two platforms, while going against all of that.

Is Destiny releasing on PS3 and Xbox 360?

Goro1835d ago

Activision have nothing to do with the development of Call of Duty, that's all Treyarch and IW...All Activision do is publish and take most the profit

MysticStrummer1835d ago

I'm thinking Destiny, but I'm also thinking Cliff is looking at it the wrong way. Destiny is a long term game and it's cost of development should be thought of in that light. Also, it's going to be on four platforms so 10 million is definitely possible over a year or so, providing the reviews and buzz are as good as it looks like they will be.

ProjectVulcan1835d ago (Edited 1835d ago )

Thing with Destiny which we know has a massive budget, is its on Xbox 360, PS3, Xbox one and PS4.

Bungie fans alone will make sure it sells at least a couple million no matter how good or bad it is, and if it is good as we all hope and expect from Bungie then it really shouldn't have too much difficulty selling more than 10m copies across those four platforms.

By far the majority of sales would be on the older consoles but people could buy it on their old console, then if they like it enough go out and buy it again when they buy their new consoles.


For a game to need to sell that much just to break even we must be talking about a game with a new engine built from the ground and more specifically, from a company who won't usually share their engine, as doing so would allow to aim to recover more on licensing instead of such a high target for a single game... And even for stuff like that, usually the target sells would go lower as the developer would probably plan to use the same engine to save costs in other games within the company (like Sony did with Killzone 2 development).

That's why I don't think it's Destiny, even though they are putting together some solutions of their own, they are still mostly using Umbra 3 engine. Also, although Destiny looks like high budget, it don't look THAT high (we see similar quality MMO FPS and never this kind of claim) and Destiny had not been in development for long enough to draw this kind of costs...

To sum it up, I don't see how they would be spending that much money to need 10 million copies sold, unless Activision is going crazy with marketing, in which case I think they are fools, and you all know what they say about fools and their money...

Quite frankly, I don't see any games on the horizon that will need that kind of sales to break even, either it's not announced yet or Cliffy is just ill-informed.

Saigon1835d ago (Edited 1835d ago )

I am surprised a lot of individuals are saying Destiny; but I understand why and it makes sense. When I first saw the headline, I first thought about Titan Fall. Not to hate, it was just the first game to pop in my mind because of the investment MS made with this game.

BitbyDeath1835d ago

No, it is Ryse. It has been in development hell for the past seven years, changing from first->third person and changing control schemes multiple times etc

kupomogli1835d ago (Edited 1835d ago )


Treyarch and the new Infinity Ward are owned by Activision so they are Activision.

Similar to publishing and developing companies like Atlus, Square Enix, Nintendo, etc. Most of the higher ups actually don't develop software anymore. Their teams aren't given specific names though so everyone calls the game by whatever name the company is.

CoolBeansRus1835d ago

Destiny needs to be released for pc..

Statix1835d ago

@Darrius Cole:

Destiny isn't being released alongside BF4, COD: Ghosts,or Killzone SF, so I don't know what your point is.

Also, Destiny is being released on 4 platforms, not two. I think Destiny has a pretty good chance of selling 10+ million copies across all 4 platforms (PS3, PS4, Xbox One, 360), especially with Activision's marketing force behind it.

Mainsqueeze1835d ago

Im thinking Destiny, The Division, or Watch Dogs. I could be forgetting some though.

douevenlift1835d ago

lol to all of those here who really believes that they need 10 million to break even, doesn't know anything about how padded the budgets are. You can guarantee those budgets include a lot of bonuses promised beforehand, with a lot of money grubbing executives looking for bonuses based on a 10 million sales figure.

tehpees31835d ago

I think either Destiny or Titanfall.

CommonSense1835d ago

There is absolutely no way it is Titanfall.

AsimLeonheart1835d ago

Have these companies gone crazy!? Why the hell are they making life so difficult for themselves and in turn for us as well by putting so much money into a game that it has little hope of being profitable. There was a time when even 1 million sales were considered a hit or highly successful and now we need 10 million just to break even. This is not a good trend for the industry resulting in the closure of several studios this gen. These companies need to curb their development costs and should work harder on being creative instead of cutting edge, big budget and blockbuster.

nirwanda1835d ago (Edited 1835d ago )

Definitely destiny and it will probably be a stupid split of the funding like 1.5million copies sold to make the game and 8.5 million copies sold to market it.
Look at COD as an example.

N4GDgAPc1835d ago


That's why you see a lot of studios shutting down this generation. Games cost so much they didn't get there money back. But if it was PS2 era They would made a good profit. They now have to sell 3 to 6 times more than last generation for AAA games.

PhantomT14121835d ago

I don't think Destiny will get the same fever Call of Duty got. Just a wild guess though.

famoussasjohn1835d ago

xYakuzaz - Yeah they do. The own the rights to COD brilliant. What they say goes for COD.

MurDocINC1835d ago

GTAV, biggest detailed world yet and tons of new activities. All that requires lots of Devs and $.

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pompombrum1835d ago

Probably both. As I see it though, both games are an investment and will set the foundations for a very profitable future.

xXxSeTTriPxXx1835d ago

Well if its both, they're in the right genres to do so.although I don't see watchdogs (and I could be wrong) needing that much to break even but destiny looks pretty ambitious.

die_fiend1835d ago

Watch dog looks good and all but 10 million to break even? I think not.

The piggy is talking about Destiny of course! Which is strange because I thought he abandoned the gaming industry.

He's like a new Jaffe (NeoJaf)...spouting his mouth with zero innovation in years to back it up

negative1835d ago

If this is in fact true it is more than obvious why the gaming industry is suffering.

But God forbid MS does something that will get more money to developers, just to get shot down by the "internet community" (ie lazy, unemployed, immature crybabies who want everything for free).

ok I'm done.

zeal0us1835d ago

Also could be Titan Fall its a new IP

GiggMan1835d ago

If it's TitianFall it will definitely be going "more" multiplat than it already is.

oof461835d ago

Doubtful. Respawn is a small team that was most likely paid to keep Titanfall exclusive to consoles.
It's most likely Destiny as I've read Activision has sunk A LOT of money into it. Creating a MMO like shooter must have an expensive infrastructure.

Saigon1835d ago

Yeah but the same can be said about TF...MS has given Respawn/EA a lot of money to develop this game. This may be the reason why it is on the 360, One, and PC.

ONI51835d ago

Please don't let Activision kill Bungie like they did Bizarre Creations.

Funantic11835d ago

Titanfall will definitely break even fast because it won't have a story mode making the overall cost cheaper. Plus using an older engine is less expensive. Also this is the type of game where map packs and other DLC will sell very well.

solidt121835d ago

It's gotta be one of those games that are on every console like Destiny, or Watch_Dogs. Since Watch_Dogs engine was already developed for open world I doubt it is that game. It's Gotta be Destiny. This is Bungie's first game since Halo and they have spent years making this huge game. I can't think of any other game that could require that many sales to break even. Unless it's a game that has not been announced yet.

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Mounce1835d ago

I think it Titanfall, runner up potentially being Destiny.

Titanfall and Respawn could've needed a lot of funding both to start up and to get things in gear, proper studio, equipment and everything.

Destiny for obvious reasons that it's a massive project so, unsure...

HammadTheBeast1835d ago

Yeah but it's not the studio its the game itself. MMO's require a massive amount of content to work well, with the amount of detail and content Destiny looks to have along with a massive infrastructure, I'd bet on that.

Titanfall is multiplayer only, it's not doing anything too special in terms of graphics or scope, and its limited to Xbox One/360/PC.

Mounce1835d ago


I know, and that's why I said Destiny 'for obvious reasons because it's a massive project'.... Which is what you went on to explain in detail which wasn't needed though I wonder exactly what I said that needed 3 disagrees? rofl

Like, oh, yea, since Titanfall isn't an MMO it certainly couldn't use that kind of budget? Don't tell me you forget with such things like Killzone 2 costing $50 fucking million budget wise? - 'But its just an FPS! Mostly Single player!'(HMMM) L.A. Noire costing $50 million? Halo 3 also around $50-55 Million....

My point being, it being multiplayer or it being singleplayer only doesn't stop that the budgets for the studio coming up, how much perhaps an engine costs to create or license to use, whatever development fees and who knows if Respawn is already in debt by getting loans?

Need I remind you of what happened with 38 Studios? Makers of Kingdoms of Amalur: Reckoning? They took a $75 MILLION DOLLAR LOAN. They didn't sell enough when they made the game and WHAT HAPPENED?....Exactly what the hell I'm talking about >_> History, people... Remember it, ffs. Telling me Respawn couldn't have done similar things is just naive, they are brand new after all.

Statix1835d ago (Edited 1835d ago )


Titanfall was developed by a small team, and comparatively looks much less ambitious and smaller-scale than Destiny. Its budget is probably even smaller than Killzone Shadow Fall, for example.

Titanfall is a multiplayer-only game that doesn't even have a real single-player campaign (the "story mode" is just playing on the MP maps with bots). Generally speaking, it's the single-player modes that cost the bulk of the money, development-wise.

Not only that, but Titanfall is using the aging Source engine, which is probably one of the cheapest current-generation engines to license at this point.

Mounce1835d ago


Interesting, didn't know it used Source. The More You Know~

Though I'd still say my point is valid on analyzing what can happen in the industry - that and I had included Destiny for its own likeliness, yet Soooo-mannny-Disagreessss~

solidt121835d ago

There is no way Titanfall cost even half that much to make. It is a online only game only on pc, 360 and xbox one. Titanfall probably only needs 2 million sales to be pretty profitable.

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LackTrue4K1835d ago

last month everybody hated,
"where taking his word?!?"

Paytaa1835d ago

I remember reading the Activision-Bungie contract and I swore I read somewhere that Destiny had to sell at least 7 million copies. If that's the case Activision may have upped the number since the astounding hype around Destiny right now. But it is hard to imagine a brand new IP hitting that kind of feat.

cyguration1835d ago

It had to sell 5 million copies within its first two quarters of release.

Paytaa1835d ago

That's what it was. Thanks for finding that.

wastedcells1835d ago (Edited 1835d ago )

What about GTA V? Wait sell 10 million copies to break even, that's nuts.

Trevonn1835d ago

I don't think we need to worry about GTA making a profit let alone breaking even

mafiahajeri1835d ago

New IP is GTA A NEW intellectual Property!? Plus GTA will sell 10 mil easy.

allformats1835d ago

Clifford again? Can a person want more attention than that guy? LOL. It's actually pretty funny.

greenlantern28141835d ago

Why would anybody even believe him.
What dev or publisher in their right mind would but 600 million into developing a game.

oof461835d ago

Not only developing, but also marketing.

3-4-51835d ago

They've been working on Destiny in some form since right after Halo 2. So around 2005/06.

It would make sense that Destiny would be the game.

Another choice could be Titanfall considering it could have been in development a long time because of being new and not having to be a yearly release.

Megaton1835d ago

My money's on Watch Dogs. Ubisoft has a knack for overspending.

Nicaragua1835d ago

Of course, killzone being a brand new IP


showtimefolks1835d ago

it has to be destiny, but since its a planned 10 year project i believe they will make more than their fair share money wise

destiny is a better version of borderlands with a proper story and hopefully better more rewarding loot

Doctor_Freeman1835d ago

That's the problem with big AAA titles, they invest so much that they NEED to make no small fortune just to break even.

Might be their downfall.

thorstein1834d ago

or it might be their Titanfall.

yuk, yuk, yuk ;D

Gimmemorebubblez1835d ago

Destiny is costing Ativision around 137 million USD to make.

Gamer19821835d ago

Not hard if multiplatform. I think this is his problem moans about lack of sales, blames trade in market but in reality it was the fact he kept gears exclusive he could have probably get 10 million sales on the gears series and would be a happier guy but instead he blames the trade system for them not selling them kind of numbers.