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Submitted by AsianInferno 470d ago | opinion piece

Spoilers, A Marketing Strategy

SimplyXbox writes, "The word spoiler usually carries a negative connotation. One of the quickest ways to make someone hate you is to spoil the ending to a big movie or TV show. It’s probably happened to you at some point, probably by accident. It can be very frustrating. We hate spoilers because we love surprises, and those two contradict each other. It might seem that nothing good can come from spoilers.

But some would disagree. Spoilers have been said to increase ratings in TV shows, sales in movie tickets, and sales in copies of video games. Marketers know how to get us excited about things. They give us exactly what we crave in the information age: information." (Culture)

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