30°
Submitted by AsianInferno 566d ago | opinion piece

Spoilers, A Marketing Strategy

SimplyXbox writes, "The word spoiler usually carries a negative connotation. One of the quickest ways to make someone hate you is to spoil the ending to a big movie or TV show. It’s probably happened to you at some point, probably by accident. It can be very frustrating. We hate spoilers because we love surprises, and those two contradict each other. It might seem that nothing good can come from spoilers.

But some would disagree. Spoilers have been said to increase ratings in TV shows, sales in movie tickets, and sales in copies of video games. Marketers know how to get us excited about things. They give us exactly what we crave in the information age: information." (Culture)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

Fear for Sale: The 13 Keys Walkthrough

13m ago - "With our Fear for Sale: The 13 Keys Walkthrough by your side, you'll have instant access to deta... | PC
40°

DriveClub, 2 new EVO Challenges by Paul Rustchynsky himself

38m ago - Evolution Studios game director Paul Rustchynsky offers us 2 new EVO Challenges for DriveClub, an... | PS4
40°

Why Early Access Is Disastrous For Gaming

39m ago - "News that the standalone version of influential zombie survival sim DayZ has sold a jaw-dropping... | PC
30°

12 Month Xbox LIVE Gold Membership Deal: $39.99

42m ago - Gamerdeals: "Cheap Xbox LIVE Gold 12 Month Membership Deals! GameStop has dropped the price... | Xbox 360
Ad

Check out the new Bloodborne Trailer

Now - Sony just released a new trailer of the upcoming PS4 exclusive by From Software and SCE Japan Studio. | Promoted post
30°

Magicka 2 - An Interview without the Vampire Trailer

45m ago - Magicka 2, the forthcoming Wizard-filled spell-slinging game for PC and the PlayStation 4 compute... | PC