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Double Fusion, NCsoft Partner For In-Game City Of Heroes Ads

In-game advertising firm Double Fusion has announced a partnership with NCsoft (Guild Wars, Lineage) to place ads in the developer-publisher's MMO City of Heroes.

Double Fusion says it will bring brands into the comic book-based MMO, stating that its modern urban setting makes it "an ideal environment for unobtrusive in-game advertising."

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gamasutra.com
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