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'Retailers wanted BBFC', Byron tells ELSPA

MCV: Dr Tanya Byron has told the biggest names in UK video games publishing that retailers persuaded her to give more power to the BBFC over PEGI – as ELSPA members voiced their disagreement with the decision.

Addressing ELSPA members in Portman Square, London at a closed meeting this morning – also attended by specially selected press – Byron said that retailers "very strongly" backed BBFC logos on the front of all games boxes to assist the with "parental confusion at the point of sale".

However, publisher bosses such as EA's Keith Ramsdale, Sony Computer Entertainment Europe president David Reeves and SCE UK boss Ray Maguire showed their disagreement with the decision during a show of hands.

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