From the article: "The question that this raises in our minds is could this be an experiment that might define the future of gaming? It's clear to see that EA is throwing two completely different business models at us. Is the fact that they're using the same game franchise a coincidence? Or is Battlefield the control in a business experiment?
This is scary stuff, when you consider that your actions could have a direct impact on the business model of future EA games (and no doubt other publishers would follow suit). So, which side do you pick? A full-price game with extras that will, even if they don't unbalance the game, enhance your experience by the pound? Or advertising-funded free games with optional extras that the developer is only expecting 5% of people to pay for?
I don't think I'm being melodramatic when I say that the future of gaming is in your hands. With great power comes great responsibility, which direction will you point EA in?"