WC - If I had done this a week or two ago, we would be looking at a very different landscape. The Xbox One had some genuinely interesting but totally ill-prepared and restrictive policies on their system which went down with the internet as well as New Coke. The only difference now is that bringing back the old formula might not be enough. In that now legendary marketing mishap, Pepsi weren’t making all the right moves to challenge Coke for their supremacy. It is pretty hard to guess how Microsoft will shape up and impossible to know how they would have done had they kept their policies.