What Culture: "Since the fires of WoW have now tempered themselves, people really haven’t heard much in the vein of MMORPGs on a blockbuster scale. One reason is because it is very difficult for an upstart title to overtake a game’s brand loyalty and consumer base. How many other first-person shooters can you name that have a truly competitive nature with Call of Duty or Halo? Many of these games fall into a roadside ditch, never to be thought of again. Others try to replicate the design, but through a lens that doesn’t really understand why the major title was famous in the first place."