Blizzard's James Waugh on the Three Es: Transmedia Fiction for Franchise Development

Recently, James Waugh published an article for the Transmedia Coalition website teaching the Three Es in transmedia fiction for franchise development. In this article, he discusses how he became a story developer and how he brought those experiences as a child to the workspace to develop and to enrich the World of Warcraft universe.

World of Warcraft lead story developer and New York Times bestselling writer James Waugh is currently working as the lead writer for StarCraft II: Legacy of the Void -- the protoss episode in the StarCraft II trilogy.

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