Why Mark Cerny’s clear voice helps sell the PlayStation 4

Selling a console is not just about technical specifications and an impressive list of games. What's important is how companies like Sony and Microsoft choose to communicate with gamers before their product is even on store shelve

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TrevorPhillips1780d ago

Mark Cerny looks like a really nice guy :)

badboy7761780d ago (Edited 1780d ago )

"You're a rotten Mr Grinch"
You're the king of sinful sots

madpuppy1780d ago

Stink! Stank!! Stunk!!!

1780d ago Replies(1)
MTEC81780d ago (Edited 1780d ago )

So humble about his past, yet his contribution to the gaming industry is hard to ignore. As a speaker, Cerny seems confident and very down to earth.

mkotechno1780d ago (Edited 1780d ago )

Even if he was an awful speaker, he still designed a KILLER system... I'm impressed by facts, not words.

Fact: Unified GDDR5 memory.
Fact: Hardware video encoding.
Fact: Zlib hardware decompression.
Fact: Heuristic bluray precaching system.
Fact: ARM secondary chip to system processes. (all 8 AMD cores to games).
Fact: The more featureful controller in history.
Fact: Slim size case with inner power supply.
Fact: 50% more GPU power than competitor.
Fact: Able to download and update in suspend mode.
And much much more...

Hell yea! I'll buy this system even if the speaker was an ape!

a_bro1780d ago (Edited 1780d ago )

Awful speaker? His speeches remind me of bob Ross and his explanations of what he's doing on the canvas....happy little clouds man..

cLiCK_sLiCK91780d ago (Edited 1780d ago )

He's a 'no bullshit strait to the point' kind of guy. I would hardly consider him a bad speaker

madpuppy1780d ago (Edited 1780d ago )

he is actually a very respectful person from what I have observed from his speeches and conversations. He stays on point and gives the information that people want to hear. that is the sign of a good speaker that knows his stuff.

windblowsagain1780d ago

APES for president.

Those facts were good, but that last commment was awesome.


XtraTrstrL1780d ago

You forgot the Hardware audio chip, that handles the cross-game-chat streams, and can handle 200 concurrent mp3 streams in-game.

Cmk01211780d ago

Agreed on this, clear message and he doesn't come off as smug

Bathyj1780d ago

I hate that Phil Spencer precisely because he looks so smug with himself. I don't know why, it just really irks me like he thinks he's smarter than he is.

Narutone661780d ago

Add Major Nelson to that list. He's so condescending when answering questions from Angry Joe.

madpuppy1780d ago (Edited 1780d ago )

I feel the EXACT same way, He looks like a smug [email protected]$$
Like the kind of person that would mock you and make weird noises when you are trying to tell him something serious, because your opinion means nothing to him.

Ausbo1779d ago

Yeah i hate xbox. Lets bash it

ThatCanadianGuy5141780d ago

It's all out in the open when he presents his product.No BS from him and he doesn't treat me like a complete moron.

I knew right away i would not be buying Xbox U the minute that guy actually announced "5 billion transistors" and was serious about it.My jaw was on the desk at that point.The Cloud nonsense sealed the deal for me.PC/PS4 for me next gen.Just like it was PC/PS3 for me this gen.

MS needs an overhaul on their entire PR team.None of the people we've seen over the last few months should ever speak about Xbox in public again.

soljah1780d ago

BTW every time i see a picture of mark cerny's face i think of the face of crash bandicoot.

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