Gi - Dead Rising 3 seemed to reveal a serious side with the release of its trailer at E3 during the Microsoft Press Conference. The original Dead Rising was developed by Capcom directly from their Japanese studio, but with the sequel, Dead Rising 2, Capcom handed the series over to Blue Castle (Now Capcom Vancouver). The Dead Rising series is now a property handled by Blue Castle. Dead Rising 3 is a joint production between Capcom Vancouver and Microsoft Studios, with Microsoft publishing the title (Capcom’s involvement seems pretty drawn back outside of its Vancouver studio developing the game). The series is known mostly for not taking itself too seriously, and using inventive weapons to kill zombies.