EuroGamer - Petter Mannerfelt and Nicklas Cederström from Massive Entertainment sat in a dark corner of Ubisoft's E3 stand, wincing. The room was weird: a prefab triangular closet with a few chairs, no lighting and no roof, it was at once secluded and under constant, bone-shaking sonic bombardment from the synthesised thump and crash of trailers and Just Dance routines roaring out of the loudest sound system on the show floor. In the suite next door, Massive's game The Division was being demonstrated to showgoers through wireless headsets. It was the only way to be heard. Cederström said that after a day talking to reporters on the stand, their throats would be so raw they'd have to communicate with each other using hand gestures.