Submitted by -Mezzo- 668d ago | podcast

Podcast Unlocked Episode 102: Smarticulate

IGN - Editors explore the latest in Xbox news, including an exec out the door, headset adapters, and Kinect's new features. (Culture, Don Mattrick, Microsoft)

dedicatedtogamers  +   668d ago
I know the canned answer is "LOL jumping out of the sinking ship amirite?"

But a more realistic reason is that Microsoft is currently undergoing a massive reorg and the Xbox division is likely getting split between two divisions or at least tucked deeper into a larger division.

Mattrick once reported directly to Ballmer. After the reorg, the new Xbox boss will likely have one or two bosses between him/her and Ballmer. Maybe he didn't want to deal with that.
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Lovable  +   668d ago
LOL jumping out of the sinking ship amirite?
zeal0us  +   668d ago
kreate  +   667d ago
Instead of guessing.
Someone should just directly ask the guy.
aiBreeze  +   668d ago
I think the more logical answer being that he was the scapegoat in the xbox 180. Someone's head had to roll after that shambolic unveiling and embarrassing backtrack. Who knows and who cares though, he's gone and is now working for a company I have no interest nor need to have an interest in.. it's a win win situation as an Xbox gamer.
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Aaron Colas  +   668d ago
I agree he was the scapegoat MS needed to initialize the facelift of the Xbone.

We can only assume, of course; but either Matrick was smart enough to immediately look for a back up plan, or he had an offer already, or MS gave him the chance to be honorable discharged.

Either way, I don't think all the wrong things about the Xbone's deplorable reveal and subsequent fails were entirely the responsability of Don Matrick.

In fact, what MS really revealed was a lack of real connection to the modern consumer mindset; and a scary, tyrannical ambition.
PFFT  +   668d ago
Sinking......nope not really.
RM-TatoTiburon  +   667d ago
he0s leaving for more money http://news.softpedia.com/n...
MariaHelFutura  +   668d ago
Because the Xbox One is going to fail to outsell the Playstation for a 3rd time in a row. They needed someone to blame and Don is perfect candidate because he has a been a PR nightmare. They're getting crushed by the media, online polls, preorders, pricing and specs comparisons. Things aren't looking good, considering they could even outsell the PS3 w/ a year head start, crazy advertising budgets and the media backing them.
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dedicatedtogamers  +   668d ago
To be fair, Microsoft aims to beat Apple and Google to the punch. They're not necessarily competing with Sony or Nintendo.
NihonjinChick  +   668d ago
Do you think Microsoft can actually compete with Google?
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Omran  +   668d ago
if they are not compete with
sony and nintendo why they made
a console ?!
mcstorm  +   668d ago
@IncredibleGamerChick Microsoft walk all over Google in every area but Mobile and Search and Youtube.

What I find funny is people seem to forget sony had a slow start with the PS3 and if MS have one with the xbox one then it is not over they can turn things around just like sony did plus I am not expecting the PS3 and xbox one to have massive sales like the Wii did when they come out as times have changes since then and the 360 and PS3 are still selling well with big name games like BF, COD, Fifa, GT ect.
dedicatedtogamers  +   668d ago
@ mcstorm

"people seem to forget sony had a slow start with the PS3 and if MS have one with the xbox one then it is not over they can turn things around"

Sure, they CAN turn things around, but it's a different situation. You can't say "PS3 had a slow start too" as if that means - automatically - XBox One can recover. PS3's recover took years of devoted effort from Sony plus several price cuts.
tehpees3  +   668d ago
"They're not necessarily competing with Sony or Nintendo."

Xbox is a game console so they are competing with Sony and Nintendo first and foremost. If they forget that then gamers will jump out and never look back.
Saksoy  +   668d ago
lol that's like, M.City saying they are not competing with M.United for the EPL title.
Enigma_2099  +   668d ago

... so they are in the gaming business because?
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Overdrivex  +   667d ago
IncredibleGamerChick, Microsoft has been a competitor to Apple and Google for years now so I'm not sure what you're talking about.

The enterprise value of Google is only slightly higher than the value of Microsoft.

MariaHelFutura  +   668d ago
Don was the head of the Xbox division. But I agree, they would have actually beat them (once) for it to considered a competition.

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Kanzes  +   668d ago
Xbox One is like the PS3 back then, high prices and the whole internet hates it. But, that doesn't stop PS3 to become successful like right now.
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NatureOfLogic  +   668d ago
The Xbox brand doesn't have as much pull as the Playstation brand. Name me one Xbox that has sold 100m. I can name two Playstations and soon maybe three. Xbox original failed. No Playstation console has ever failed. Xbox is simply not on the same level of successful recognition as the Playstation. When MS smokes the competition twice like Sony did, then we can consider them possibly making a comeback after a bad start, until then, I don't think the Xbox name is strong enough now.
Kanzes  +   668d ago
^so you're saying that the PlayStation 3 is saved by merely because the PlayStation "brand"?

I think brand is not the problem, the problem is the quality of exclusivity and services..

PS3 is become more and more successful when games like Uncharted 2 and MGS4 are released only on PS3, and with the help of PS+ feature too.
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NatureOfLogic  +   668d ago
@ Kanzes, OK..... My point still stands, which is, MS has yet to prove themselves. If we go by MS's track record, we can all clearly see where MS is headed when comes to exclusives. They simply can't compete with Sony by buying third party timed exclusives and content. They tried it last gen and still failed to out sale their competition. From E3 it's clear that they're taking the same approach with the X1 and no one is impressed. So why go this same route? Everyone comparing PS3 bad start to Xbox one is just wrong. PS2 dominated, Xbox 360 not even close, and even with the one year headstart, Playstation 3 has sold more at faster rate than Xbox 360. With PS3 out selling Xbox 360, It shows that Xbox is not strong enough to withstand a bad start like Sony's Playstation. Lets not forget that PS3 also introduced blu-ray.
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dedicatedtogamers  +   667d ago
That's a (mostly) false equivalence.

PS3 was the follow-up to the two highest-selling consoles of all time. Xbox One is not.

PS3 had a high price but a lot of goodwill. PS2 was still loved and games were still coming out for it. Not so when it comes to the 360 for a lot of people.

And lastly, Sony had to fight for YEARS to win back consumer trust and respect. Will Microsoft invest the same amount of effort and dedication when they've proven they only stick to gaming in the short-term?
fermcr  +   668d ago
Sales only matter for fanboys, bragging rights. What matters to companies is ... did it make money?

Microsoft made quite a lot of money with the X360, in spite of the RROD debacle.

Sony had heavy losses with the PS3.
devwan  +   668d ago
Microsoft's xbox division is still $3bn in the red over the last 10 years, it hasn't made money, it has haemorrhaged it.


Their current idea is to make a box that will appeal well beyond the console gamer crowd, but trouble is they're even failing to hit the spot there and that part has to be in place for the rest to follow. Oh dear...
ThatCanadianGuy514  +   668d ago
Where do you keep pulling these random bits of imaginary information from?

MS is not making money from xbox.It's their least profitable division by far."Microsoft makes more than 75% of its profits from Windows and Office. Less than 25% comes from its vaunted servers and tools. And Microsoft makes nothing from its xBox/Kinect entertainment division, while losing vast sums in its on-line division (negative $350M-$750M/quarter)."

Not only that but they've lost 3 billion in the last 10 years because of it. http://www.neowin.net/news/...

No wonder investors want them out of the gaming biz.
warewolfSS  +   668d ago
Your a sad dude. You tirelessly go into every single thread that had to do with Microsoft and repeat the same, tired mantra of better graphics, sad Microsoft, pr nightmare, no games , inferior hardware, no exclusives. ALL for a company who could care less about you. Grow up kid. I'm getting both consoles DAY 1, and if you are to than awesome.
Kanzes  +   668d ago
It's like they're paying for him lol
5eriously  +   667d ago
Just how is the Xbox360 outselling the PS3. Once an fanboi always an idiot I presume.
maniac76  +   668d ago
Cause ms is gy...doh
Edit lmao
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kenmid  +   668d ago
50 million dollors, I would leave too.

EXVirtual  +   668d ago
I'm pretty sure this Zynga deal was considered for a while but the bad PR probably influenced his decision. Really, I don't think the Xbox is competing with Sony and Nintendo. I think they're trying to beat Apple and Google. They wouldn't win in either situation though.
Hydralysk  +   668d ago
Maybe he got sick of all the vitriol and fanboyism surrounding the consoles wars and decided to go to the casual market because they're much less prone to yelling at each other on forums.

Doubt it's what happened, but it's why I would've left. I'm not even the target of the news and I'm already so damn sick of this console war bullshit.
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EliteDave93  +   668d ago
Becuse Kaz did this to Don

XboxDone  +   668d ago
Because Mr.Mattrick knew garbage when he saw it.
SynestheticRoar  +   668d ago
Because he was bad for this business. Also at a higher pay rate less drama, and a new start. You can't beat that.
devwan  +   667d ago
I thought Zynga's clothes-stealing tactics were all about teh dramaz.

Frying pan --> fire if you ask me.

Coming soon from Zynga: Haylo, Phorza Motorsports and Cheers of War.
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S2Killinit  +   668d ago
So basically Microsoft didn't fire the guy(s) responsible for DRM, and decided instead to get rid of the guy who delivered the message. Tells you what they think about the consumer's intelligence and their rights, and what they think about DRM. I wonder if Microsoft will use the wonderful capabilities of the kinect 2, like sensing your emotions when you look at ads plus how long you look, to decide the best time to strike again with the DRM. Wonderful world we living in.
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NeoTribe  +   668d ago
Probably because he looks and speaks fake. You can tell hes never played a game in his life. Doesnt help him having a strokeface.
YodaCracker  +   668d ago
Really? Can you tell by his face that he founded a game development studio at the age of 17 that was later acquired by EA?
NeoTribe  +   667d ago
I can tell by how he talked at e3 that hes clueless and gives generic PR speeches. Hes the type who thinks the world revolves around halo and cod. His strokeface has nothing to do with his buisness ethic. Just doesnt help his cause.
TomShoe  +   668d ago
He left because he's a dumbass who ruined the Xbox One.

Can't say I'm mad though, been a PS fan for life.

Sony and the PS4 gamers thank you, Don Mattrick.
sAVAge_bEaST  +   668d ago
like fatboy gamer dude said,.. Out of the Hindenburg, and onto the Titanic.
danthebios  +   668d ago
He started to love playing riiidddgee raccceer:)
MultiConsoleGamer  +   667d ago
Because he completely blundered the Xbox One launch.
ColeMacGrath  +   667d ago
Don already made it Done.
Rowdius_Maximus  +   667d ago
"Leave" Bahahaha!! That's great
RavageX  +   667d ago
The guy is getting paid regardless. That's probably all he is really concerned with.
GunsAndTheBeast  +   667d ago
It's because of the poor performance of the Xbone, especially on his behalf. Don't let anyone tell you any different.

"it's not xbox one related" right.... even Major nelson wanted him to "leave".
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