Speaking as part of an in-depth Gamasutra opinion piece, former Microsoft game user research head Bill Fulton has suggested that "the online behavior of our customers is dramatically reducing our sales", suggesting some possible solutions.
As part of his introduction to the piece, Fulton, who worked in-depth on Microsoft's online FPS Shadowrun to attempt solutions to these issues, notes:
"Of all the ways I spend my free time, playing games online is the only one I would describe as 'frequently barbaric'. Insults of all kinds, including racist and homophobic slurs, are commonplace."
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