Darrell Rodriguez has been named president of LucasArts, the videogame division of Lucasfilm Ltd.
Rodriguez, currently serving as COO of Electronic Arts LA, will take the helm in mid-April.
"Darrell is the ideal person to run LucasArts," said Lucasfilm president Micheline Chau.
"Having worked at both Electronic Arts and Disney Imagineering he brings the perfect blend of production, operational, and creative expertise. For a games company such as LucasArts with its roots in film, this is an electric combination."
Rodriguez has worked on such titles as SSX On Tour, Medal of Honor: Airborne, The Lord of the Rings: Battle for Middle Earth II and Command & Conquer 3: Tiberium Wars. He has held positions in product development and production at EarthLink and the Walt Disney Internet Group.