It is a fast moving world, none less so than in the video gaming arena, Analysts are already predicting big things for Grand Theft Auto IV when it is released this month. Microsoft especially are hoping for the lions share of the action on the Xbox 360
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Having spent a rumoured US$50 million for exclusive Xbox 360 episodic content, it is unnecessary to say that many Microsoft eggs will be carried in the Grand Theft Auto IV basket.
Janco Partners analyst Mike Hickey believes betting on GTA IV success is a pretty sure wager for Microsoft;" Grand Theft Auto IV could sell 5.8 million copies in its first week, giving it retail sales of US$360 million, which would be bigger than the US$300 million Halo 3 did in its first week last year"