Before the 16-bit wars between Sega and Nintendo, the former struggled to find a mascot to rival The Big N’s Mario. Sega tried to compete with the NES with the Master System, using Alex Kidd as their go-to mascot. The Alex Kidd games were good, but the character didn’t catch on. At the end of the Master System’s life cycle, it released Sonic The Hedgehog. Sega then decided to get a two-year jump on Nintendo’s SNES by releasing the Sega Genesis, with an updated version of Sonic The Hedgehog. Sonic and the Genesis’ popularity exploded, and thus the 16-bit wars began.