411Games - The prior Sony announcements were big, used games being allowed, the look of the system, no internet checks for games, but their announcement of "The PS4 is $400" is what sealed the deal for me, and a lot of other people. The funny thing is that Sony did this once already, with the release of the original Playstation vs. the Sega Saturn. The Saturn launched at $399 while the Playstation (in response) launched at $299. And we all know who won on that argument. History already seems to be slowly repeating itself with the interest in the PS4 eclipsing the Xbox One, almost hands down. People like cheap systems that are powerful, let you play used games on them (if you want), and don't need to be tethered to an internet network and a creepy motion camera detecting everything going on in your house.