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Submitted by BozoLoco 543d ago | article

What did Don Mattrick do for you?

Don Mattrick, a prominent games industry figure that headed Microsoft's Interactive Entertainment division since 2007, is leaving Xbox to take over as CEO at Farmville creator Zynga.
The move was announced by Zynga founder and CEO Mark Pincus, who said Mattrick had the "greatest impact working as an entrepreneur with product teams."

The move promises to reinvigorate the social gaming giant, which has struggled since its 2011 IPO. In November Mark Pincus announced a cost-cutting plan to address the company's falling share price, in effect shutting down new games and closing user registration. The game closures followed the laying off of 100 employees from the developer's Austin, Texas studio last October.

Meanwhile, Mattrick leaves a lasting legacy on the Xbox brand. When he joined Microsoft in 2007 after 25 years with Battlefield 4 publisher Electronic Arts, the company's Xbox division was struggling with a stalled install base and aggressive challenges from Sony's PlayStatio... (Don Mattrick, Xbox 360, Xbox One)

FSAB   543d ago | Spam
GreenRanger  +   543d ago
Sweet F A!
linda21   543d ago | Spam
MisfitsInc  +   543d ago
well, he didnt warn me that my 360 would die while i was playing Gears of War 2
FSAB   543d ago | Spam
SegaSaturn669  +   543d ago
o_O can you play farmville in a nuclear submarine?
badz149  +   543d ago
sorry bud, tough luck!
you need to have constant internet connection! I heard they hired Mr. DRM to accompany Don over there at Zynga!
Benjammin25  +   543d ago
He made me feel like a real man. The things he would whisper in my ear would drive me wild with desire. And when he left for work in the morning, I would count the minutes till he finished doing Xbox stuff so he could return to my arms.

Nah, I'm kidding. He hasn't done jack shit for anyone. The man's a tit.
turnerdc  +   543d ago
You can do a million great things but people always latch onto that one thing you didn't do so great on. Don Mattrick is an incredibly talented individual and I wish him nothing but the best over at Zynga.
SilentNegotiator  +   543d ago
Let's hear the million great things he has done.
turnerdc  +   543d ago
Obviously a hyperbole. People have been really hard on this guy based on how he handled the Xbox One. I agree, it could have been handled much better. He did have a vision though...he just didn't communicate it right. To completely dismiss this man as a "hack" is just ignorant. It seems some people want to hate just for the sake of hating. He developed his first game at his parent's house (one of Canada's first commercially published) and co-founded a development studio at 17. Before joining Microsoft he worked at EA for 15 years. While overseeing the Xbox division at Microsoft the Xbox 360 install base grew from 10 million to 76 million and Xbox LIVE membership grew from 6 million to 48 million. He is also credited for playing a vital role in making the Xbox a profitable platform and the eventual creation of Kinect. Like I said...an incredibly talented individual. He's not just some "suit", he started out as a gamer that got further involved in an industry he loves.
#7.1.1 (Edited 543d ago ) | Agree(1) | Disagree(4) | Report
SilentNegotiator  +   543d ago
I know it's a hyperbole. I didn't expect you to list 1,000,000 things.

You've made some good points. I thought you should list them if you felt so strongly about his performance, and you did. I am not any of the disagrees to your comment.

The only thing I have to say is that I think recent performance is much more important than most of the past. This industry has proven too many times that heroes can become zeros and innovators can become stale, all in the blink of an eye, and never go back. Like Saturday Night Live actors/writers.
Bhuahahaha  +   543d ago
i think he'll be more useful as an ambassador in north korea
#8 (Edited 543d ago ) | Agree(6) | Disagree(0) | Report | Reply
King-Prodigy-X  +   543d ago
He helped sell PS4's.
SpinalRemains138  +   543d ago
This dude was hopelessly lost.

Some people just cannot cut the mustard.

This poor bastard couldn't cut anything but his own throat, over and over and over.

Maybe the power of the cloud can guide him now.
#10 (Edited 543d ago ) | Agree(1) | Disagree(0) | Report | Reply
fOrlOnhOpe57  +   543d ago
The face of xbox gaming *smh*
fredrikpedersen  +   543d ago
Casual gamers have no brand loyalty because they don't give a shit. That's why Zynga's stock has been dropping like a rock!
Bercilak  +   543d ago
He helped persuade me to get a PS4.

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