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How Sony entrusted the design of the PlayStation 4 to an American consultant

Mark Cerny talks about how he became the architect on the PlayStation 4.

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venturebeat.com
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Snookies121183d ago

When put that way... It is pretty crazy that they left their next console up to someone in a different country. I'm really glad they did too, Cerny did an absolutely AMAZING job of designing that thing!

AhmadCentral1183d ago

Taken from Neogaf. Credit to guch 20:

Ken Kutaragi sat alone in his luxurious office, feet propped on his massive oak desk, and sipped Henri IV Dudognon Heritage cognac from a fine etched crystal snifter. He had put in a long day of fucking up Sony's PR campaign for their new PlayStation 3 console, and he deserved a break. The building was mostly empty, save for some janitors and a few kiss-asses putting in extra hours in a vain attempt to be noticed when an executive position opened up. Susan, his eager and naive young receptionist was one such ass kisser. "Maybe if she ever puts her mouth to better use than just answering the damn phones," he chuckled to himself.

The door to his top-floor office burst open suddenly and he nearly spilled his drink. Charging toward him was Mark Cerny, a bright young programmer working somewhere in the company on game development or some such nonsense. Ken was too busy driving the bus off the cliff to pay attention to what the passengers were doing.

Ken stood to meet his visitor, but before he could react, Cerny had him by the throat. "You fucked up, Ken," he spat between gritted teeth. His breath reeked of cigarette smoke and rage. "The PS3 is a fucking mess. Developers can't get the damn thing to work right and the price is too goddamn high."

Ken wriggled beneath Cerny's iron grip, sweat pouring down his brow. He managed a wry smile, attempting to show a confidence instantly betrayed by his trembling lips. "People w-will work a second job to--"

Cerny's free hand swept through the open air and connected with a smack across Ken's face, his wirey frame giving no indication of the strength within him. "No more bullshit, Ken."

Ken swallowed hard. Fire burned behind Cerny's eye, and Ken knew he meant business. "Mark," he choked, "you don't know people the way I do. They'll happily pay whatever price we set. We're Sony, for fuck's sake. People trust us because people are idi--"

Before he could close his mouth, Cerny jammed the end of a pistol into it. "Be real fucking careful about the next words you speak."

He stared into the endless black of Cerny's dilated pupils. The only sounds in the room were those of his heart pounding and his teeth chattering against the gun's muzzle. Cerny was right to be angry and there was nothing he could say to fix what he had done. So he started to cry. Cerny relaxed his grip and holstered his gun. "Get out of here," he said.

"You want me to leave my own office?" Ken asked, still sobbing.

Cerny took the open bottle of cognac from Ken's desk and shot back a slug. "No Ken," he grinned, "I want you out of my office."

illtornworld1183d ago

lmao omg i can see this actually happening! my god thanks! thats a bubble, you fucked up ken

PSdomin8tion1183d ago

You got to hand credit to Ken Kutaragi tho for his technical mind in the PS2 & 3. Ya technically they were like rubix cubes to figure out, but dam... once the hardware was figured out, look what teams did on it.

I just can't believe how powerful the Cell tech is in the PS3. They STILL can push it forward with such games as TLOU, B2S, and GT6. I remember 3 years ago when people were saying the PS3 was maxed out. I knew em to be wrong.

Goes to show the quality of Sony's First party studios in what they did. Ya PS4 was made with 3rd party studios in mind which is a good thing, but it also goes to show who the quality studio's were this gen. And SONY had em all.

k-dillinger1183d ago

NAW I RATHER HAVE KEN HE IS AND ALWAYS WILL BE THE FATHER OF THE PLAYSTATION GOOD TO SEE CERNY HELPED MAKE A PLAYSTATION BUT TO MAKE HIM SEEM LIKE HES BETTER THEN KEN YOU LOST YOUR MIND THE ONLY CREDIT I WOULD GIVE HIM IS MAKING GAMES MORE EASY TO DEVELOP FOR BECAUSE A BUNCH OF LAZY WESTERN DEVS DONT WANNA WORK TOO HARD TO MAKE A GAME ON PS3 BUT THEN BC OF KEN WE GOT GAMES LIKE UC3 AND TLOU 2ND TO KEN BUT STILL COOL

AhmadCentral1183d ago

Dude, it's a joke. It's not even my joke.

Of course Ken was a genius. Just look at his history. No one has such a great history as Ken.

NukaCola1183d ago

Mark is that perfect mix of of genius and insanity for this to work. And this gen is going to be unbelievable. I can't wait.

mushroomwig1183d ago (Edited 1183d ago )

These journalists are really milking Mark Cernys appearance at Gamelab. This is the 6-7th article about his talk.

deantak1182d ago

it was a very unique talk, far more enlightening than anything said at e3.

UNGR1183d ago (Edited 1183d ago )

Well it wasn't an American that screwed them over with the PS3, that was their own arrogance. Seems they've learned to trust the most capable rather than a higher up, and for the better.

PSdomin8tion1183d ago

Don't see the PS3 screwing anyone over. It was a technical beast that was hard to program for in the minds of the more lazier studios.

In the hands of the brains, it yielded EXCELLENCE.

Ken Kutaragi failed Sony hey with the best selling console in the PS2 which was in some ways even harder to program for then the Cell tech?

No dam way. PS2 still holds the throne as the best selling console in history. No Ken made Sony very successful. He needs not to leave with shame, but in a honored state.

UNGR1183d ago

It's launch games, launch price, and horrid ports. Think next time big guy, maybe you'll understand.

Enemy1183d ago

Mark Cerny is an industry vet. If anyone should be trusted with the architecture and design of anything, it's him. The fact that he's American has nothing to do with it. Plus, he's always been close with Sony Japan.

SaffronCurse1183d ago

Cerny is the face of Ps4. It's amazing how much he's accomplished within the gaming industry.

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