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Submitted by StickTwiddlers 960d ago | news

Xbox One Dashboard Created "With Advertising In Mind"

The Xbox One dashboard is being created "with advertising in mind" according a member of the Xbox LIVE advertising team. (Industry, Microsoft, Xbox One)

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mushroomwig  +   960d ago | Well said
Yeah, just what the gamers wanted.
Wizziokid  +   960d ago | Well said
As if they didn't make enough money off Gold...
iGAM3R-VIII  +   960d ago
I can already see it
Blacktric  +   960d ago
Even at their reveal event, the dashboard was cluttered with ads and other unnecessary crap. This is really, really sad.
aiBreeze  +   960d ago
This is hardly surprising, the current Xbox 360 UI is exactly the same, adverts galore.
JokesOnYou  +   960d ago
Yeah its not so different from 360 where there are game ads(deals, add ons, dlc crap etc), movie ads and music ads alot of which are revelant to me....if you take it out of context Im sure you sonyfanboys think they are advertising "xbox dish detergent" though. Pretty sure whenever I do turn on my ps3 sony wants me to buy stuff too.
#1.1.4 (Edited 960d ago ) | Agree(9) | Disagree(82) | Report
Koyes  +   960d ago
Sad to see paying members seeing the same ads as non paying members
aiBreeze  +   960d ago

I can load my ps3, stick a game in, a blu ray in, do almost everything I want without seeing a single advert. Don't get me wrong, I prefer the 360 ui personally but to suggest Sony is just like Microsoft in this is completely not true.
ThanatosDMC  +   960d ago
"Pay an extra $20 a month for 20% less ads."
The_Con-Sept  +   959d ago
It's 2013 and you still got ads for burger king on your home screen. Like futurama and the "eye phone."
dillydadally  +   959d ago
To be honest, it wasn't all the DRM crap or the price difference that turned me away from xbox to ps next gen, it was this. The xbox 360 dashboard just got worse and worse and worse until it was nothing but ads being shoved down your throat. It's dumb enough that they charge for online play, but then to barrage me with ads?
Donnieboi  +   960d ago
People pay, and you STILL get ad's. So why isn't Xbox Live Silver version free? If MS gets money from Ad's, then some of it should be used to at least let people get MP for free (or at the very least--let u use the netflix and hulu accounts without an additional paywall). And Gold just be used to eliminate ad's and get extra features like Xbox TV and all that other crap that nobody really wants.
The Meerkat  +   960d ago
To be fair I wouldn't have known about the FREE Spartacus game if it wasn't for the adverts.
Baka-akaB  +   960d ago
Or you most likely would hae found it about it by browsing the list of weekly demo and stuff .

I dont buy into the usefulness (for gamers of course , not business) of ads thrown on any of those services .. especially paid ones
Cueil  +   960d ago
ads sit in a corner silent and only play when you highlight them... not an issue... occasionally they'll have an ad that grabs my attention... as for the games/music/movie "ads" those are less ads and more about content on the service...
SixZeroFour  +   959d ago
regardless of the ads being there, i havent been on dashboard to notice what it is usually advertising until i go on stories like this to find out what ads ppl complain about...what i DO usually remember tho are the games that are on "sale" or some kinda gaming promotion like virgin gaming tournaments

the ones i will complain about however are the video ads(usually kinect ads) that usually pop up when you are watching some kind of for ads on dashboard, i have absolutely no problem with
GamerToons  +   960d ago
I think any dashboard is made with Ads or sales in mind.

No I am not sticking up for MS, but I am just being honest.
Minato-Namikaze  +   960d ago
XMB was definitely no created with Ads in mind.
dillydadally  +   959d ago
No, to be honest, xbox's is just over the top. It's impossible to play a game without being barraged by ads of every sort. Sony's never had ads unless you went the the actual game store. After all the DRM crap, it was actually this that turned me off from xbox the most. I could see the direction they were going.
3-4-5  +   959d ago
One of the good parts about playing games is the NO ADS....

The focus of everything on XB1 should be games.

They haven't listened to anyone and I don't think they want to.
#1.4 (Edited 959d ago ) | Agree(10) | Disagree(1) | Report | Reply
Heartnet  +   959d ago
By the morons on n4g you'd think that halfway through campaign I get some pop up add for dish soap...

Jeez ms advertises deals etc with their dashboard to inform customers and make a nice lil profit...
BattleTorn  +   959d ago
Do we all forget Microsoft saying in their press conference that the Xbox One dash with me completely ad free!???

#1.5 (Edited 959d ago ) | Agree(0) | Disagree(9) | Report | Reply
KiRBY3000  +   959d ago
from your link:

"We designed the Xbox One dashboard to make your favorite games and entertainment even more front and center. Advertisements will not be visible on the home screen, so you only see what’s most important to you."

keywords here "not visible ON THE HOME SCREEN"

they will be visible outside of home screen. so no, its not "completely ad free" as you said it.
slazer101  +   959d ago
@aiBreeze. Not trying to bash on you but that's technically inaccurate. There is always a scrolling advert at the top right of the XMB under the clock. I even saw a advert for eye drops the other day on there I was like WTF!

I can understand advertising games or movies because that pertains to things on the consoles itself. Games devs want there products to get noticed. What I would have a problem with is advertising things like Pepsi or tampons, basically things that don't have anything to do with gaming or movies.
Hicken  +   959d ago
Imagine my surprise when I discovered years ago that I could turn that little scrolling thing off completely.

Where's the option to turn off such ads on a 360 or XBOne? In my wallet?
slazer101  +   959d ago
You can't turn it off. Nice try.

Edit: if your talking about changing the date a tricking the system. That's really not an option per say to turn it off.
#1.6.2 (Edited 959d ago ) | Agree(1) | Disagree(3) | Report
MikeMyers  +   959d ago
I haven't seen any ads for tampons. I doubt we will see that on the Xbox One either.

That is what the dashboard will look like. It has to do with services provided. I find it odd people will complain about that and on top of it complain when they have no intentions of buying the Xbox One anyways.
slazer101  +   959d ago
@MikeMyers. First of I wasn't talking about Xbox at all. I was making a comment about advertising. Period! I was not trying to say Xbox was going to have tampons ads either. It was a generalized statement. And know where in my comment was I complaining. Please take your fanboy comments and stick them where the sun don't shine.
AngelicIceDiamond  +   959d ago
Man you guys complain allot, about every little thing. people on Xbox play games not ads, obviously.
maniacmayhem  +   959d ago
Turned on my Xbox...

Saw an ad for Tiny Tina's Assault on Dragon Keep
Saw an ad for Magic: The Gathering
Saw an ad for Redemption movie which you can rent on the 360 (not to be confused with Raid: The Redemption, which was EXCELLENT!)
Saw an add to reserve the X1
Saw an ad to watch the Xgames on my 360
Saw an ad to play Fruit Ninja

All these ads are services, games and movies that are directly tied to the 360.

Also my cursor is automatically on the GAME so I can turn on my 360, instantly press A and play the game currently inside.

Yes, just what gamers on the 360 need. To actually know what content is available on the 360. Who would have thought right...
Heartnet  +   959d ago
infamous-butcher  +   959d ago
I love the way it's shoved in your face too. /s
infamous-butcher  +   959d ago
this is just what gamers who pay for a premium service, which should negate the need for advertisements, want.
fixed that for you there.
BallsEye  +   959d ago
It was fkin stated on e3 on stage that there will be no ADS so please stop spreading lies.
Wizziokid  +   960d ago
Just what I want on my console adverts clotting up the UI.

Keep going MS your doing great!
Cueil  +   960d ago
yeah... no one wants to know about new content on the service... the "ads" that people are complaining about sit in the corner and don't even play through unless you specifically highlight them... you're over exaggerating a non-issue
Krew_92  +   959d ago
This is an issue, simply because Sony does the same, not the Ads, I mean the same that they inform about new deals and events from the home screen itself.

The What's New section reveals deals and other things in its own very section, also the updating bulletin at the top right keeps on displaying news, all without intrusive Ads.

If you tell me saying this is a non issue is like try to avoid the issue itself, by telling everyone to turn a blind side to these kind of business practices you'll only make the problem worse. Then other companies will start doing the same...
Lockhart  +   960d ago
Should users really have to put up with advertising even if they are paying for their membership? I can understand to an extent with silver members who don't pay.
Heartnet  +   959d ago
Lol try arguing that with Sky TV lol.

But at least Xbox adds are related to the system and he inform customers about deals and new stuff xxD
Rai  +   960d ago
Whats the point of paying for it? I would expect it on the PS3 since it was free but that doesn't have any ads.
stage88  +   960d ago
Congratulations MS, you're giving costumers exactly what they want again....
#5 (Edited 960d ago ) | Agree(28) | Disagree(1) | Report | Reply
sephiroth420  +   960d ago
id like to have adverts for games on the dashboard
nukeitall  +   960d ago
That is the thing, it is targeted advertisement so you get advertisement relevant to you. It's not so different from discovering content.

For instance, before and during E3, I got advertisement related to Xbox One. Last night I was told about some game deals.

For me advertising content that is relevant is fine. It is a way for me to discover things.

Advertising isn't bad if done right!
CRAIG667  +   960d ago
But if you're a PSFANBOI advertising is THE DEVIL BOBBY!!!!
Baka-akaB  +   960d ago
The argument for some is that it's precisely done bad .
nukeitall  +   960d ago

Until Sony does it as well, then it is because it was necessary and a great move.

Just like how Sony now charges for playing online. Sony is just doing it for all the gamers!!! /s


that is not what I'm seeing, what I'm reading is just people jumping the gun.

The idea that the UI is designed around ads are a good thing. It means it isn't tacked on and well thought it. It is hopefully complementary and valuable while not feeling like advertisement.
#6.1.3 (Edited 960d ago ) | Agree(5) | Disagree(19) | Report
Why o why  +   959d ago
I've zero problem with content ads per say. I just prefer to go to a specific area to be hit with them.

I use adblock plus on everything that supports it from chrome to firefox. I hate youtube ads and 99 percent of the time, skip them the moment it allows me to. Apps with intrusive ads annoy me. Point is I just dont like ads in my way whether they blend in or not stupid...some of you would have the world believe its a vendetta against your poor xbox but for many its just about the ads. The fact ms chooses to be as aggressive as they are annoys some people......some just like to hate which is annoying, definitely. Some just suck it up and defend everything microsoft do.....not saying any names
#6.1.4 (Edited 959d ago ) | Agree(2) | Disagree(1) | Report
TheEvilWithin   960d ago | Trolling | show
Ron_Danger  +   960d ago
I'm predicting the near future:

"Weekly achievements added for viewing XBox One Dashboard adverts"
ShowGun901  +   959d ago
...well freemium games on android and ios have been doing similar stuff for ages now, giving you in game currency for viewing ads, xbone will probably do something similar, watch...
solidworm  +   960d ago
Really hope SONY dont go this route, awful.
Supermax  +   960d ago
X1 day one for me no question.
Smoovekid  +   960d ago
You would defend anything they do, right?
airgangstarr  +   960d ago
they said at the reveal that advertisements wont be on the main part of the dashboard so why ur all complaining an most of u have no intention on buying a xbox 1 is pointless who cares what a tile shows anyways u dont have to click on it i rather microsoft make money thatw ay then overcharge for games an service let them have there bullshit everywhere ill be playin games while ur hanging on dashboard hating
#11 (Edited 960d ago ) | Agree(3) | Disagree(15) | Report | Reply
Burrito26a  +   960d ago
Is that all one sentence?
ruefrak  +   960d ago
They said a lot of things at the reveal that turned out to be inaccurate or misleading. And then when you factor in their 180 flip on used games and game sharing, I don't think it's unreasonable to think that they'd adjust their policy on ad displays.
chamber  +   960d ago
Pretty sure X box live and the dash is one big advertising platform. Just the way they showed it on how it monitors your viewing habits to recommend shows to you plus with the kinect it can basically monitor most of what you do on the TV and develop targeted ads for each individual. I wouldn't mind as much if they are giving games free with the ads but it will probably just be added revenue for Microsoft.
airgangstarr  +   960d ago
all u sony people are gonna be payin for psn now that thing was a ripoff for free u better hope they upgrade that piece of shit bein there chargin now cause givin u games free a month doesnt make up for how bad the psn really is it was free cause thats all it was worth now there charging u for what? biggest reason i dont like playstation is there network or lack of it u dont see any articles about how sony is bending there customers over an charging for a lack luster network
Burrito26a  +   960d ago
Again, is that all one sentence?
Edit- I see that it's two.
#13.1 (Edited 960d ago ) | Agree(13) | Disagree(0) | Report | Reply
trenso1  +   960d ago
I know his grammar is poor, and what he is saying is complete nonsense, but you could at least reply on topic to his comment and not try to act smart asking if his whole post is one sentence. You obviously know it is since you're reading it.
Burrito26a  +   959d ago
@ trenso1 above... Okay. Thank you for also replying on topic.
#13.1.2 (Edited 959d ago ) | Agree(5) | Disagree(0) | Report
Thegamer41  +   960d ago
The only thing 'lack luster' is your knowledge on the PSN. You said "biggest reason i dont like playstation is there network or lack of it", really? I can bet you anything that you either have not played online on a PS3 before and you just basing your 'facts' off what other people say just to downplay the PSN because its free and offers so much more than the competition or you have the worst internet connection.
Yeezy  +   960d ago
Saw this coming my 360 is full of adds. Most money hungry company I have ever seen.
Wikkid666  +   960d ago
They could be like the mighty Sony and barely keep their heads above water. Sony
Kingnichendrix  +   960d ago
yeah having millions must be really hard for a company
Wikkid666  +   960d ago
Millions?? LOL!!! 2012 was the the first year they made a profit in the last 5 years. Sony's entertainment division (movies/tv/music) is only part of the company making any money. It won't be too long before they get bought out or close their doors.
Why o why  +   959d ago
They're broke.....but I got games this year, new ips and the probable game of the got your dividends right....lmao

Pads over calculators....get your priorities right
Kingnichendrix  +   953d ago
What you think Sony has less than a 1 million dollars? be real
BattleTorn  +   959d ago
You've been misled if you believe any company is more greedy than another..
nunley33  +   960d ago
jenteal,is that you airgangstarr?
Cmk0121  +   960d ago
this is stupid, im a loyal xbox gamer but they are effin clueless this go round.part of our new experience is really get the eff outta here, that's why they created a dvr, so we can SKIP commercials and watch shows we may not be home for. UGH
InTheLab  +   960d ago
" MS is the only company that like money?"

"This isn't news, and the site is suspect."

"They're only visible if you look at them"

You know, some of these missteps by MS simply cannot be defended. At some point, Xbox gamers will have to step up and bitch about this stuff until they pull another One Eighty. You shouldn't have to deal with ads if you're a Gold member. We've been talking about this for 5 years now...
Hicken  +   959d ago
They can't be defended, and yet they will.

Again, and again, and again.

And don't question the missteps, or you'll just be a fanboy. Don't question people's unwavering support even in the face of said mistakes, or you're attacking people and not respecting their opinions.
green  +   960d ago
I would not have bought Torchlight and Lara Croft: The Guardian of light when they were on sale. As long as they keep promoting sweets gems like the ones i got, then bring on the ads.
Roper316  +   960d ago
not surprising at all and I'm sure the PS4 will have it's share of adds too.
jessupj  +   960d ago
It saddens me greatly that people would support such a company when other companies deserve your money so much more.
Supermax  +   960d ago
Last time I looked at my playstation ui there was advertisements on it as well as my 360.
coolasj  +   960d ago
So was that report about no ads on the dashboard another lie?
BattleTorn  +   959d ago
Nope. Just people on N4G love to stick their head in the sand and hate.

(there hasn;t been any official word, discounting that promise)
TheGrimReaper0011  +   960d ago
Adds are okay in my opinion, as long as its about games and accecoires AND isnt like "forced in my face"
But knowing m$ it'll be master chief on his ship drink mountain dew and eating doritos
(btw, how would he eat/drink that? he never takes of his helmet =P)
hazelamy  +   960d ago
i have no trouble believing that.
BattleTorn  +   960d ago
Excuse me, but was I the only person who heard MS say the Xbox One will be ad-free?
kingPoS  +   960d ago
Looks like they're heading the way of Hulu Plus.
Pay a subscription... and yet ads still persist.
gazgriff2k12  +   960d ago
socialkarma  +   960d ago
they should call the OS the "Jack Donaghy"
Treian  +   960d ago
Are they trying to fail?
sarcastoid  +   960d ago
just wait for ms to add in-game commercials every 30 minutes of gameplay.
#30 (Edited 960d ago ) | Agree(5) | Disagree(0) | Report | Reply
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