"Go third-party." That's the advice Nintendo has received for a long time. Even before the company shipped the massively-successful Wii, analysts have always been bearish on Nintendo's position as a hardware manufacturer.
But, so long as Nintendo's making games, they will not back down on making hardware. Nintendo of America senior director of corporate communications Charlie Scibetta told us that "Nintendo systems come to life the best when the hardware and software work in perfect harmony. That's why we're still in the hardware business, because we think our hardware is the best way to bring software to life."